Learning the skills needed to present well can open up many doors in the world of business. Having in-depth knowledge on a valuable subject and being able to present it to a crowd of your target audience will lend you and your business trust and credibility, turning a room of strangers into warm leads. The only issue is that all presenters have to start somewhere, and if you have never addressed a crowd before it can be difficult to know where to start.
Here are a few tips and tricks to ensuring your presentation will connect with your audience.
Must Have Business Presentation Skills
Speak to Your Audience
The first step to creating a worthwhile presentation is to cater it to your audience. Whatever topic you choose to speak about, make sure it’s relevant to majority of the crowd. Do some research into what your audience knows and wants and let that information influence your tone, subject, and language.
Solve a Problem
While enlightening people about facts and figures can be interesting, you’re more likely to give them value if you solve a problem for them. Find out what the audience is struggling with and solve that problem with your experience and expertise.
Pick a Focus
Though you may have plenty of wisdom to share, focus on one topic throughout your presentation. This will prevent the crowd from getting overwhelmed with information. It also gives them just a taste of your value rather than you giving it all away for free. You ideally want people to convert in some way through your presentation, so you need to give enough information to be helpful and add value, but not so much that they aren’t in need of your services.
Keep it Simple
Don’t bombard the audience with slideshows packed with information, rambling speeches, unnecessary details, and an excessive number of actions for them to complete. Make the information easy to digest. Keep any slides you have simple, make sure your speech doesn’t ramble, and provide one key piece of homework for them to accomplish.
Tell a Story
One of the most important skills you can learn when presenting is to make it entertaining. The best way to do this is to tell a story. Shape it around your personal experience, or that of a hypothetical ideal client. Telling a story will keep the audience engaged and focused on the information.
Show Your Passion
If you’re a reputable source of information on your given topic, you must have done the hard yards and be passionate about whatever it is you’re doing – so show it. If you seem passionate and energetic about the topic, that energy will be infectious. Before you know it the audience will share your passion with you.
Above all else, make sure you’re well prepared. Have your key points memorised, practice in front of friends and family, know your presentation back to front. If you know your content through and through you will be confident and comfortable on the day. Make sure you have back ups of any technical aids so that you know you have planned for every scenario, that peace of mind does wonders for nerves.
Post Presentation Offer
Make sure to double check with the event organiser whether you can sell from the event. If not, make sure your last slide has all your details so that people can connect with you post event. Put all your social media handles and any websites you have up there so that the leads you have just warmed up can find you and convert.
Fake It Til You Make It
If after following all of these steps you are still a nervous speaker, the only thing you can do is fake it until you make it. Convince yourself that you know what you’re talking about and the audience will believe you. The only thing that takes away the nerves is experience and practice, so keep on going and you’ll eventually feel at home on stage.
If you’re a beginner speaker, your confidence will grow with every presentation you do. In the meantime make sure you know your stuff and use all the tips and tricks on this list to ensure your first few presentations are positive experiences.
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Have an awesome day,