7 Ways to Build Your Personal Brand – Episode 41

7 Ways to Build Your Personal Brand

Do you think your business needs a personal brand? Nowadays, clients feel the need to connect and buy from people instead of just a brand. This is why they say that having a personal brand is now an important aspect of building your business. In Episode 41 of the Business & Life Conversations Podcast, Suzanne Chadwick from The Connection Exchange joins us as she talks about why you need to build your own personal branding. She starts off by defining what a personal brand is, the benefits of having a personal brand and why you need it for your business. She then shares with us 7 key strategies to build your personal brand and make it effective and noticeable and gives us tips and tricks on how to apply these to our own businesses.

This episode is sponsored by Angela’s 4-day, 3-night Women in Business Retreat happening in Australia on October 24-27, 2019. Click here to learn more.

Important Links Mentioned in the Show:

The Connection Exchange Website

Suzanne Chadwick Facebook

Suzanne Chadwick Instagram

Suzanne Chadwick Twitter

Brand Builders Lab Podcast

Australian Business Collaborative Facebook Group

Finding Balance in Business Women’s Retreat

Angela Henderson Website

Angela Henderson Active Business Facebook Group

Angela Henderson Facebook Business Page

Angela Henderson Instagram

Prefer to read The 7 Ways to Build Your Personal Brand? Here’s the transcript:

ANGELA:

You’re listening to the Business and Life Conversations Podcast with Angela Henderson, Episode 41.

Hey there, you’re listening to the Business and Life Conversations Podcast. My name is Angela Henderson and on this show we talk about improving your business, life or both by having amazing and rich conversations with brilliant guests who will inspire you and who will give you tips and tricks to help you grow both in life and in business.

Hello, hello amazing humans. It’s another episode of the Business and Life Conversations Podcast with me, your host, Angela, from Angela Henderson Consulting. And today we’re going to have the most bold and colorfullest, is that even a word? I’m not too sure. Anyways, the most amazing human being on the show, A.K.A. Suzanne Chadwick, from The Connection Exchange Today, whose going to be joining us to talk about the seven ways to build your personal brand. Through this conversation, the core things that we’re really going to look at is, what is a personal brand, the benefits of having a personal brand, and then Suzanne’s seven ways that you can build your personal brand to get you up and noticeable.

But before we start talking about the seven ways to build a personal brand, I want you to know that this episode is sponsored by my 4-Day, 3-Night Exclusive Women in Business Retreat, where we focus on women having the chance to connect, refocus, learn and grow, in order to grow both their business and in life. It is an amazing 4 days, filled with great people, great speakers, great masterminds, great food, great creative sessions. It is just an amazing event. It’s going to be held from October 24th through to October 27th at the Gold Coast here in Queensland, Australia, and it’s an exclusive event with only 50 tickets being sold, and I can confirm we’ve already sold 25% of those tickets. To learn more about this amazing retreat, head to www.angelahenderson.com.au and simply click on Retreat.

Now let’s get into this amazing episode with Suz, where we are going to talk about the seven ways to build your personal brand. Let’s rock and roll.

Hello, Hello Miss Suzanne. How are you today? Thank you so much for being in the Business and Life Conversations Podcast.

SUZANNE:

Pleasure. It’s amazing to be here. Thanks for having me.

ANGELA:

Of course, thank you. Now, tell me, how is the Melbourne weather today?

SUZANNE:

It’s fabulous as always. It’s like 34 degrees. On the weekend, it’s going to be 37. Yes, you start with fabulous weather all the time.

ANGELA:

All the time. Listen. There’s been many times I’ve been to Melbourne. It is so cold. Like cold is cold. So listen. Like you guys seem to be getting hotter and hotter down there?

SUZANNE:

I know. Good old global warming. But it has been. It’s been a hot summer. And I’m trying not to complain because it gets really cold here. So I’m like, “It’s fine. It’s fine.” But it’s like, 37 or 40 degrees again. But it kind of like cooled a couple weeks ago and it went back up into the mid to high 30s this week or next week.  So, apparently it’s not going to be very cold. Let’s see what happens.

ANGELA:

That’s right. Well at Queensland I’m like, “I’m pretty sure where just running short to year round all the time now.”

SUZANNE:

I’m not sure I can cope with Queensland, if I’m honest. I kind of like the seasons. I like autumn. I like when it’s a bit cold in winter. But, yes, I love a good summer. We’re definitely having a good summer in Melbourne.

ANGELA:

And I know my family when I complain about the heat back home. They’re like, “don’t start.” And my family member sent me this screenshot. It was -33. But that felt like -43. And she was just like, “Can you just keep your complaining to a minimal. We are freezing over here.” She’s like, “School’s been called off. I can’t handle it.” So I did try and we are grateful that we can just walk out and basically foot walk with no shoes and we’ll be fine.

SUZANNE:

Amazing. Well my old girlfriend from London, she’s from Toronto, and she used to love telling me about the fact you had like the skin exposure time, it’s like you could only be outside for certain amount of time before it would start to affect your skin, and I was like, “What?”

ANGELA:

Yes. That would bring frostbite.

SUZANNE:

Yes.

ANGELA:

Where you start changing in colors, and then amputation; and things like that. We don’t have that to worry about, which is always good.

SUZANNE:

Yes. I’m not great in the cold.

ANGELA:

Now listen, before we get started into our wonderful podcast with you today, I do want to talk to you a little bit about you and who you are. Well one thing I’d like to do with every person that come to the Podcast is a little fun fact. So I wanted to know, what’s the best restaurant in Melbourne that anyone should go to, if we were to hit Melbourne?

SUZANNE:

That’s such a hard question, there are so many. What is my favorite restaurant in Melbourne? You’re going to stump me now.  I do like Coda. Food there is very good.

ANGELA:

And what do they offer that’s so good?

SUZANNE:

It’s sort of got a Malaysian, Asian feel to it. But you know, when you eat something and “Ohh” like the sounds just automatically come out in your mouth. So, so good. And what I love, this is something that I really love about lots of restaurants in Melbourne now, like Chin Chin, it’s also you got lots of little things. So you order, or you just say there’s four of us and you order for us, and they just bring lots of stuff. I’m very much that kind of eater.

ANGELA:

That sounds great.

SUZANNE:

Like my meals are so yesterday. So last year.

ANGELA:

So 1980s. I mean we now are into culturally diverse popping menus. So it’s a big deal to that. I don’t get to show things in Brisbane that we don’t have that luxury where it’s like people are choosing menu selection. So, yes, that sounds like a fun little dining.

SUZANNE:

I feel like a lot of restaurants here now is kind of what you order lots of stuff and you just nibble and pick and it’s gorgeous.

ANGELA:

Well, yes and it’s good to go.  I might need a trip there to Melbourne minus the cold. So now before we hop in to talk about the seven ways to build your personal brand which is a hot topic at the moment, I want to know more so the listeners can, tell us a little bit about you, your history.

SUZANNE:

Yes, absolutely. So I run The Connection Exchange. It’s a group and business of women in business and we run events, we do dinners, we’ve got a membership, we do co-working. I come from a marketing and brand background so I’ve worked with corporates as well to build their brands. I also am a speaking coach. I’ve worked with executives as well as women in business to really articulate their message, build their presentations, and just get them a bit more confident.

So The Connection Exchange, I started, I thought about it in 2013, and we kind of started it in 2014. And in a bit of a nutshell, I had built a consulting business from scratch in the corporate. So we had done the pricing and packaging, the messaging, the branding, write contracts, how are we going to work with people. And then I had some girl friends who were sort of Senior Marketing Execs or lawyers, who were on maternity leave who wanted to start their own businesses but didn’t want to go back into the corporate world, and so I offered a glass of wine on a dining room table and a jot of pad. I was helping them to really identify how they were going to put this business together, which is something that I really love. I’m a very much a strategy girl. They were just like, “Suz, you need to like Judy Sender paid for it. Because I was just like “What?” Like I was just in seventh heaven. And then, when I decided to launch The Connection Exchange, I was really looking for a place for myself where I could connect with other women who I felt were kind of my vibe. I used to go to a lot of networking events, and I didn’t really feel like I was finding the right women for me. Like well if you can’t find it, you build it.

ANGELA:

Yes.

SUZANNE:

So that’s exactly what I did. And I’ve attracted a tribe of women who I frigging love. And they’re amazing. They’ve been in business for a while. They’re smart, they’re savvy, they’re fun, we love a glass of wine, but we all really support each other as well to grow our businesses. But the thing I love as well is that we’re really honest with each other like it’s not always roses all of the time and we struggle; some have got kids; some haven’t. There’s just a reality around it, which I really like.

ANGELA:

And like you said, we were talking actually before the recording about sometimes in the online space people are quite quick to cut people down or whinge and moan because some things are not going as planned. But what I like is that you go careless and they don’t actually have the networking event that I want, so I can either complain about it or do nothing, or I can do something and turn into something really positive. So the act, you know what I mean, is amazing because now you got a cool tribe of people that you can call them but equally can help enormous amount of women in business to help grow, collectively with their business and probably life in general.

SUZANNE:

Yes, absolutely. That was kind of the first event that we ever run. So in March of 2014, which is really the first thing I ever did in my business, I’ve never run an event before; I spoke about this on the radio interview recently, where basically I was like, “If I went to  a conference, what would I want it to be? And so I booked the most amazing space on St. Kilda Beach, and we had gorgeous food, and the champagne event, and I got Lisa Messenger as my main speaker, and it was epic. It was actually called The Epic Summit. It was epic. But there was a lot of tears and a lot of hard stuff that happened during that process, but you learn a lot along the way and it launched my business in an amazing way.

ANGELA:

So in regards to launching a business, so that business started, but then what formulated from the personal brand point of view? Did you always had the personal brand or did that pivot along the way?

SUZANNE:

So I’ve always had a pretty good personal brand in the corporate space. I’ve been a conference speaker in the HR Recruitment space for15 years, and so I knew what personal brand was. I knew that I need it to have a certain reputation in order for me to have the opportunities I wanted in the corporate world as well. So to me it’s an obvious, but I feel like when I’ve done a lot of work with women in business, it’s not that obvious. So it’s something that I’m super passionate about. And because I’m a speaking coach as well, for me I just think getting up on the stage and being able to passionately articulate what it is you’re here to do and how you can help, and you have to share that with your ideal clients. I think it’s a gift. Like I think why wouldn’t you do that? The one too many model is what personal branding is about. It’s about having an amazing reputation for what it is you do and being able to amplify that.

ANGELA:

And I think so many people out there might go, “Ok, this all sounds good but you guys are probably a  little bit more advanced,” and I want to strip it back a little just so that some of them out there could kind of go, “I think I get the personal brand but I’m not 100 percent sure.” So we’re going to speak with you ultimately about seven ways to build your personal brand, but as I’ve said we need to strip it back to the basics. So can you go back for those listeners who might not be familiar about personal branding. What is a personal brand?

SUZANNE:

Yes. For me, personal brand is your reputation in the market. For me, they say, people like Jeff Bezos from Amazon; he said, “What is a brand? It’s what people say about you when you’re not in the bridge.” Now, that might be about an organization, but a personal brand is what they’re saying about you when you’re not in the awareness of a person. So if somebody is in a room and I’m not there and they’re saying, “I really want to be a speaker, I really want to build my personal brand,” or ”I really want to become more confident in certain areas,” then I want my community people who know this say, “Have you checked out Suz Chadwick? Have you looked at her website? Do you know The Connection Exchange?” It’s people out there spruiking your wares based on what you are known for, what you share and the great experiences that they have when they come in contact with you.

ANGELA:

So, and through that, what they feel, what they experience, etcetera, there must be benefits obviously, of having that personal brand. Can you talk a little bit about what you think that means to you?

SUZANNE:

Yes, absolutely. Having a really strong personal brand to me is that you built enough trust and kudos with people that they want to know more. So the benefit is that, you’re going to attract more people to your business; they’re going to feel connected to you; they’re going to trust you so they probably going to want to engage with you whether that’s follow you on social media, purchase your products, talk about you to their friends. Whatever that is, it’s really about that connection that we feel, and I can guarantee you, that anybody who’s listening to this podcast right now can think of somebody that they follow, that they love. And if you don’t understand what personal brand is, I want you think about somebody in your life, “Oh my gosh! She’s amazing. She talks about XYZ. I make sure I check out her Insta stories every day. I read her blog. I watch her videos.” If you’re connected with somebody like that, that person has a really strong personal brand. And you want to be around them and connected to them and involved in whatever it is they’re doing.

ANGELA:

And I know Chris Ducker talks about being someone’s favorite. Your personal brand is that, again, like you just said, they want to be around you, whether or not that’s online, in person, at a retreat, whatever that looks like. But you’ve become their favorite. They normally start asking more questions or see their name popping up because they just can’t get enough of you.

SUZANNE:

Yes. And I mean, I just, I always say, not always, but more recently I say, Insta stories has been a game changer for my business. I get a bit bored in the feed, I’m not going to lie. I get a bit bored in the feed. I kind of worked out a way to make it work for me but stories is natural for me because I’m a speaker, and because I enjoy one on one or in person interaction, making of stories just feels so natural. And the number of clients that I had gotten through stories that they have said to me, somebody said something about, “I went and checked out your Instagram, I have been following your stories for the last 3 weeks. Can I book you for a 3 month coaching or what programs have you got coming up. How can I work with you?” And I said to them- it was a client I had the other day – “What was it about my stories that made you book in with me?” And she said, “Obviously, you know what you’re talking about based on what I’ve listened to. It just built trust really quickly for me. And I really enjoyed your personality.” So that was like multiple things. There was my expertise. There was access to me on a daily basis. There was building of trust and the fact that they just really liked me. And it’s the know, like and trust factor that we talked about all the time.

ANGELA:

All the time. And as you know and so again let’s start and they do talk about as a side note for those that listening out there about Instagram. The reality with Instagram and all the changes that are populating is that you ultimately need to be utilizing Instagram as a collective platform. And like you said, yes we all might be a little bit bored of the feed, but we need to all be acting out game and stories. And those stories will either a help a personal brand or even a product based business. But again, yes, we really need to be embracing stories.

And I’m actually heading to the Social Media Marketing World, in catching up with Tyler McCall from the US. He’s a huge Instagram strategist, and I can’t wait to hear because he’s bringing together the top things that we need to be doing on Instagram. So oddly enough, like what you say, has been 100 percent active, that, the personal brand, once they hear you, they see you, they see their emotion in you; Instagram stories executes that beautifully.

SUZANNE:

Yes, absolutely. I think people want to work with passionate people as well. So I mean you don’t have to be, “I’m an extrovert.” You don’t need to be like that. But I just think when you talk about what it is that you do and you’re passionate about it and you both can see that, it’s like a whole other level because I think that social can be very flat. What I mean by that is I could be looking at images or scrolling, but not really engaging what they’re saying all the time. So there are people that I love, find out, read everything. But if they’re on stories, I watch everything.

ANGELA:

Yes. And I think also with the personal brand, is that next element that I’m hugely passionate about is the human to human element; the H to H marketing. And when you have a personal brand, and you’re able to treat people like humans versus treating people like numbers; I think that says something, and I think the way that you can do that is again through Insta stories, you’re going to be able to reach a lot more people than at one dimensional marketing.

SUZANNE:

Yes. And I did a post on the feed the other day that would share in my button for any clients in the last two weeks from Insta stories based on five things that I’ve done. I’m no expert. But I’m going to share with you some of the stuff that seems to be working to me so that if you’re interested you can check it out. And one of the things that I shared was that I had long DM conversations with people. I use the voice recorder a lot, where like, “Hey, Anj thank so much for connecting with me. One of the things that you can take a look at is this, this and this.” Like you said, I’m literally having direct conversations with people through the platform. And that once again has been a game changer. People feel like they know you. They’re not even in the same state as you. They’ve never met you in person. But you’re having this relationship with them where they’re seeing you on a daily basis. I remember the mind doesn’t know the difference between what is reality and what is virtual? Like if I’m seeing you every day and I’m listening to you every day, it’s the same as I’m meeting up with you every day. And I just think a lot people don’t really realize the power of that.

ANGELA:

But I think there’s a power of doing it right and the power of doing it wrong. Right? And that, like again, you’ve taken it to that next step to be able for them to continue to hear your voice, to continue to build the relationship, to have something personalized to them, versus at being highly automated going, copy and paste, copy and paste, copy and paste. “Hi I’m Suzanne. Here’s my stuff. Go here and do this.” Like you’ve taken time; which really, isn’t that much more time if you were to copy and paste anyway by this talking to. So that’s the benefits of having your personal brand. But for the businesses out there, they’re like, “Oh, I’m a product based business. I don’t need a personal brand.” Or, “I own a business with a multiple people. Do I need a personal brand if we are all in business together?” What are your thoughts, like are there any businesses that shouldn’t have a personal brand? And if so, why?

SUZANNE:

If you want to have, like if you are a large organization or you’re an SME where you want to just focus on the product, then you can definitely just have a corporate and a consumer brand, which I have worked with some businesses like that. And I get that there are some business owners that aren’t interested in having a personal brand. But the thing you just got to ask yourself is how will you be humanizing your brand? So you may not have the face of the business, but you still want your people to be interacting etc.

So I think Feather and Noise is a really good example as well. They’re a product based business. They do clothing. And all of their staff kind of gets involved in showing what the latest fashions are. They do a lot of lives, sometimes with the owner of the business as well, but I feel like she almost makes no people less hero of the brand. So I don’t think your voice has to be a single person. But I do think you’ve got to realize that we are now definitely in an age where people want to buy from people. And even when I worked with corporates, I say to their executives, people want to join an organization where they know who the leader is, they know what your values are, they know what you stand for, and they want to work for you. So we want to work with people who stand up for something as well. So I think that that’s important. If you are saying, “I don’t want to be the face of the business,” then you have to ask yourself, “Well who are they connecting with? And what else can I give them? And do I make my people the hero of our story?” Or, “How do I make my customer the hero of our story?” maybe as well. What I think that you’ve got to work out, who people are connecting to. And may I ask to be a who, not just a what.

The other thing I want to say, for product based businesses, please, I buy from products on Instagram, through stories, on a weekly basis. So don’t think that this is not for you. And that can be from plant pots, through the fashion, through the wearable tech, through the gadgets. Like it can be anything. So I think that if you’ve got people who are following you, they’re interested in your products and services. And I talk about media marketing a lot; it’s like 80 percent of people who go and look for a video review or video of the product in order to make a buying decision. So don’t underestimate the power of you showing people what it is rather than it just being an image of your product.

ANGELA:

Yes. And I know that a lot of my product based businesses like I talk about the essences, you don’t want to be the personal brand or like have you everywhere, but exactly like hop on a live every single week on a Thursday and showcase the new product that’s just been released. Because even though it’s not you, they’re still buying from you though. So you don’t have to go like, “Hi this is my personal brand and so I’m here to show you.” And even if you just had your head chopped off and you’re showing them like,“Hey, this is a new…” I don’t know, “lunch box, yum box, dadadada,”this is how it works. So they’re still hearing you, seeing how you’re working it, you taking time to show them how that product works, your conversion is going to be much higher than just not one dimensional.

SUZANNE:

Yes. And just on that, I had found people on Insta like even artists, I’m thinking of one that I saw, Deb McNaughton, I’m looking at her paintings. And I love her, I love her art, but I love her. She’s got a great sense of humor. She shows me her family. I see where she is. I see the products that she’s got. So I do love other women. I do love knowing who is the person behind the brand. I feel like you can’t underestimate the power of people wanting to connect with you as the business owner, whether you’re a product or a service based business.

ANGELA:

And I know with Finlee and Me, my first business, I, at the very beginning needs to have my profile pictures when I first started just to my logo. And then I change that to a picture of me and then a picture of me and my kids and as soon as I went from logo to person, I was prepared to do that because I also was blogging with some radio brands and things like that. But again, it was a direct correlation with increasing sales. Do you know what I mean? Like because people I let my guard down. I wasn’t just Myer, or Target or Big W. I was someone. You know what I mean? Who had a daughter, and who had a son etc. etc. So it was always interesting. And I say that’s my product based businesses. Just test something for me. Can you replace your logo with the image of you? And see what happens? And they’re like, “Ok, yes.” So that’s super interesting.

Now again, for those businesses that are like “Ah, again I’m not too sure if the personal brand is for me,” I’ll give an example my good friend Jordan Harbinger, he was with, one of America’s top podcast ‘The Art of Charm…’

SUZANNE:

I was just listening to him the other day.

ANGELA:

Yes. He is an absolute legend. I’ve a got a lot of time and respect for him and his Mrs. Jenny, wonderful, some of the most wonderful people you’ll ever meet. And what Jordan was saying is like at the very beginning he, because he is identified as ‘The Art of Charm,’ guy, there is a couple of them on there and he slowly started to build his personal brand ‘On The Side’ but nothing hardcore. He secured his urls, his social handles; they didn’t do a lot worth it. But unfortunately, things went through with ‘The Art of Charm.’ He left the show. But it was because he had his personal brand started in ‘On The Side,’ that he’s probably actually doing better now than he ever did with ‘The Art of Charm.’ So again, it’s one of those things that even if you might not be thinking that it’s important or you don’t have a need for it now, remember that your business, if it does what it’s supposed to do to have a sustainable, profitable business, is one day you could be doing consulting, one day you could be a podcaster, or one day your business may stay there but you might pivot and start something else. And so in Jordan’s essence it was a powerful thing that he secured all those URLs, did all that, and now he’s killing it.

SUZANNE:

Amazing. Yes. Do you think you’ve got kind of think ahead? And I think that it is important to secure those if you can. I was telling you there is a Canadian opera singer who has suzzaneschadwick.com.

ANGELA:

Yes.

SUZANNE:

I was very annoyed about it.

ANGELA:

Them Canadians. I tell you what. They’re always causing this drift.

SUZANNE:

Yes, absolutely. But yes, all of my handles across social which I change a little while ago are all suzchadwick, just so that there’s consistency, and keep using suzchadwick;  all of my stuff comes up. So I think it’s also about that repetition of your personal brand, obviously means certain people is searching for you, all of your contents is coming up and it’s easy for them to find you.

ANGELA:

Yes. And again, like you said though, it’s consistent. It’s not some random person in Jamaica and then someone over here like you should be, hitting for all those personal brand URLs?

SUZANNE:

Yes.

ANGELA:

Ok, so let’s get into it. So now we’ve covered what is a personal brand, the benefits, what businesses should and shouldn’t be securing personal brands and urls. Can you walk us through the seven ways to build a personal brand?

SUZANNE:

Yes. So this is something that I talk about quite a lot. It sort of focused on really amplifying your personal brand and these are seven key things that I think are really important in 2019 and beyond to have a strategy around it. So I think the best thing is really having a strategy and having a really clear understanding.

Step one is thought leadership. What is it that you want to be known for? Be really clear on that. What is it that you talk about? What is it that you do that people will be talking about in that room that you’re not in? That everybody else is talking about you. What is that?

So I think really crafting what that message is, is really important. So for example, I always talk about “Play Big, Brand Bold.” It’s a philosophy, it’s a course I run. It’s basically what I talk on as well is in order to take your business to the next level, you’ve got to choose everyday to get out of your comfort zone; play by the game. You’ve got to brand boldly so that you can stand out in the market and both might mean different things to different people. But for me, that is my philosophy. It’s what I’m known for. It’s how I branded my business and what I do. And when people think about me, that’s what I want them to think about. And so that repetition of that message and having my own take on what that looks like, what that means and how I talk about it, I think is really important. And I think that you can have different things that you talk about, but I would really challenge you and say, what is it that you want to be known for? And have that in a sentence. Be really clear on that.

ANGELA:

Yes.

SUZANNE:

And the other thing I would say is that, have it so clear that that is what we constantly talk about. And it’s how you position yourself, so that everybody around you knows that that’s what you talk about, that’s what you’re known for. And it’s easy for them to repeat that.

ANGELA:

So can you give us a couple of examples of people who stand in your mind that clearly know who they are and what they’re known for?

SUZANNE:

Yes, absolutely. So obviously like, everybody knows Marie Forleo. And she always talks about ‘Everything isFigueraoutable.’ And I feel like that,is life and business for her,she does live business coaching through Marie TV etc. But she constantly talks about, “You can work anything out. You can figure anything out.” And no matter what the topic is, that is what I think she’s known for. And she uses that in social images, she’s writing a book with that title at the moment. I’m writing my book which is called, “Play Big, Brand Bold.” So once again, repetition of message as well.

I think, Chris Ducker, like you were talking about, the Youpreneur. I know that he talks a lot about of personal branding as well. So I’ve seen videos of him, I know that, that’s what his book’s called. Obviously, Pat Flynn of Smart Passive Income.

I just think you’ve got people who’ve got really recognizable, subtitles, if you can call it that to their personal brand, that everybody knows that’s what they’re about.

ANGELA:

Yes. Now perfect. And out of that, do you think it comes naturally or do you that think it develops overtime with people who are working on their personal brands?

SUZANNE:

I think it’s both. So I think it just depends. I do think that, I always say like whenever I’m working with a client, everything will percolate. We will give things a first go. And then you will find words that might fit better or something might just kind of come to you one day in inspiration and you will work it out. And so, even with me, I’ve got a personal brand, Building Great Coaching Program, which is closed now, but we’re back to launch into it. It was called 360 Bold Branding. But the more I spoke to people; all I was talking about was amplifying. What’s the purpose of it? What’s the outcome of it? To amplify your brand, to amplify your message, to amplify what you’re doing and so I had to change it. So I just think you will find different iterations of it, but you will land on it. I feel like it’s almost like a business thing. For me, I was looking for lots of business names and The Connection Exchange came, and I was like that’s it. And I think you will find that with your personal brand subtitle, if you want to call it that, your catch phrase, whatever you want to call it. It will come and when you land on the right thing, you will know it.

ANGELA:

Yes, perfect. What would the second way to build a personal brand be?

SUZANNE:

Consistent marketing. Consistent content. So this is something else, is that I have also had clients, I had literally a message this morning saying to me, “Suz, I’ve been on your email list for a long time. I love what you talk about. I love the fact that I hear your podcast every week. Now I need to work with you. How can we do this?” I just think, I can’t believe I’m still saying this in 2019, because I feel like this is basic stuff, but the majority of people who I work with in business do not create consistent original content. That whether it’s a blog post, whether it’s a podcast, whether it’s, like whatever it is, they’re not connecting on a regular basis with the people that are following them. And I think it’s a wasted opportunity, and I think that once again in order to position you as an expert in your field, with original thoughts and somebody who wants to be known for a certain thing, I kind of think it’s a little bit lazy, if I am honest. I think you kind of hoping, this is a thing with personal brand, people like my business is not going where I need it to go. I’m not getting the clients I want to get and I’m like, “Are you putting yourself out there? Do you have original content? Are you connected to the people on a regular basis? Do you have an email list?” And they’re like, “No.”

And I just sort of think that these are not sort of earth-moving, earth-shattering kind of thing, so in order to build a really consistent solid personal brand, create regular content in a space that works for you. So whether that’s YouTube videos, whether it’s a podcast, whether it’s writing a blog, whether it’s just showing up regularly on Insta stories or doing an Insta-live, whatever that is.  There’s Erika, the Queen of Confidence; she’s on Insta stories, she does her Q&A Tuesdays on Confidence on Insta-live every single week. Wherever you want to play, I’m not telling you where to play; pick a platform; commit to it; show up and build your audience.

ANGELA:

And I think that’s a thing like this, like think again how we’re having this conversations in 2019 is that, I think people think that running a business is easy. Like if you’re just supposed to go, “Oh, boom. Great. Now I’m going to have a million dollars flying out my ass, right?” It doesn’t work like that. It’s like, it does take time. It does take energy but if you’re willing to put the hard yards in, the benefits will always like generally, I did not know anyone who’s not generally put the hard yards in and it’s not paying off for them. The people who claimed they did, and, “No, no, no, you wanted a quick fix. You wanted an easy win.” Those people who have done the hard hours, done the weekends, done whatever, who work harder and not necessarily hustle. Because again, people who’ve been around now, that I don’t believe in hustle because again, I think that leads to burnout, but I think you have to work hard and consistent. I do also like that you’ve touched up on it because someone says that he was working with a client this week, and she is falling out of love of the social media platforms; I think we all can get that way at some stage. And I think it’s okay to give yourself permission to take a breather and assess. And sometime people can be trying to do everything and be everywhere, but again choose a platform. Be consistent on that platform and have your messaging consistent. Everything else, again, everything will be fine. You don’t have to be everywhere. Spend enough quality, and that’s again specifically on Instagram and Facebook. They’re looking for quality content versus quantity.

SUZANNE:

Yes. The other thing that I would say as well is play where you love. I love my podcast, where we’ve just done a swap today, I’m on your podcast, and you’re going to be on my podcast. I think that, like I did a renovation last year in my home and my office is in my home. And so I’m normally a video girl but I had to think about how am I going to do this when I’m going to be living in the building site. I’ve been wanting to podcast for a while which I started now in November 2017. It’s been one of the best things ever. I have gotten clients from it; I’ve had so many social shares from it. It’s something I enjoyed doing. I can do it in my Ugg boots, and like a topknot and pajamas if I wanted to. So I think finding the type of content that you enjoy creating means that you will not only be consistent but you will continue to do it as well. Like don’t kind of go, “I’m going to do a video every day.” It’s just not sustainable. So I think be consistent but work out on how it can be sustainable for you, so you’re showing up regularly.

ANGELA:

Yes, perfect. All right, step number three.

SUZANNE:

Step number three I think is speaking podcast a bits or workshops. So, for me this is about you talking about what is that you do. I think it’s really important now for you like I said to be able to articulate your message and I think if you want to build a really strong personal brand, then speaking is a great way to do it; because it’s the one to many. And I know is that it’s a fear for a lot of people and I get that. So it’s working out once again, how could this look for me? It may not be in front of 5,000 people. It might be at a workshop with 5 people. Or it might be running your own events to give yourself a platform and position yourself as an expert in what you do. Otherwise, it could be speaking at other people’s workshop. Once again it, could small or it could be big. But really, taking a look at how am I positioning my message? How am I teaching what I know? And how am I accessing that one to many model can really help to take your personal brand to a new level, too. So obviously, I’m going to be speaking at your retreat in October, in which I’m really looking forward to. I have actually given myself a goal of speaking at 30 events this year. And I’m up to 16.

ANGELA:

That’s awesome.

SUZANNE:

Yeah, but to me it’s like, “Okay, I know that I want to go to another level.” So what does that goal look like, and it’s me running my own event but me speaking on other people’s channels. And also putting that goal out there and saying, “This is what I want to do.” And then I know that other people started and going to come to me and say, “Oh Suz, I heard that you want to speak at events. Are you able to speak at this event?” So I think really using that platform is a really smart way of building your personal brand as well.

ANGELA:

And again I think it’s not just your ability to personal brand, in my opinion,but it’s also the connections you make at these events. Because it’s the connections who kinds of like, if you look at the minions, you know what I mean? They then become your marketing gurus for you. They will talk about you. They’ll be kind about you. They will take you to different Facebook groups, and then again these relationships that’s just like awesome not only for you, but equally for those people that are around you. Would you agree?

SUZANNE:

Absolutely. I think the other thing that I would say about personal brand, when I talk about and think about personal brand, all the people that I follow and I love, I feel like they’re awesome at connection. You see my business is called The Connection Exchange. It’s really important to me. But I feel like, I’ll give you an example. If I message Sunny Lenarduzzi who does YouTube, I get a response from her. If I message Amy Porterfield or I comment, I’ll get like a like from her in the DMs. Like there’s people who are real and who are human, and who are not just kind of spraying, like putting stuff out all the time, without actually caring about who they are trying to connect or attract.

So when I talk about personal brand as well, which is actually the next tip for you, is around community and connection. You cannot have a personal brand I think, that is successful in the long term, if you don’t work out how to build a community around what you do and what you believe with people who have got similar values or want to learn from you or see you as their expert. The connection goes with it. It’s like, “How can I have a conversation with you? How can I answer your questions?”And I think that the people who I follow, I think they do it exceptionally well. Like I’m a massive Amy Porterfield fan; I’m in her insiders group and she does live Q&A all the time. It’s not just going around here by my thing and then you never hear from me again. It’s really having that connection and that conversation. I think it’s one of the most important things that you can do. Otherwise, it’s empty.

ANGELA:

Yes, I couldn’t agree more. I get a lot of inks to make a few coaches. Like, “Oh, you’re on your free Facebook group The Australian Business Collaborative quite regularly. You do have a lot of free stuff,” but I’m like, other than dabbling a little bit in Google Ads for a very small amount of time, every one of my VIP clients either come from my Podcast, come from a networking event or come from my group. Why? Because I’m just not taking a box, I’m showing up, I’m speaking to them, I like their stuff, I comment where I can. There’s a bigger I get on that, and soon I’ve got a community manager that helps but it’s just not her, I’m still actively in there, just not as much as I was. And I think again, I could talk to you long about humanizing your brand, is that people are getting savvier in 2019. And they no longer want to be a number, they want to know like, “Oh my goodness, she liked this?” or, “She comments on this?” It doesn’t take much to disrupt the Facebook feed if Amy Porterfield does that because she does that to me too like she likes a comment right? You’re like, “Oh my goodness. It’s Amy Porterfield.” I’m like, “She did this.”

SUZANNE:

I know. You’re a total fan girl.

ANGELA:

I’m like,“Oh my gosh. She does this.”But its fame type of thing if we are talking about being someone’s favorite right? It’s that at the end of the day, other people look up to us like that too. To me, it’s like, someone else is going, “Oh, Angela Henderson just actually commented back.” I think it’s important that as we grow in any business, that we remindful that at the end of the day, people are still people. People buy from people. And they want that human element.

SUZANNE:

Yes, absolutely. Hundred percent. I couldn’t agree more. I think community connection is definitely important.

ANGELA:

Community and connection helps personal brand. All right, step number five.

SUZANNE:

Its confidence and mindset. Now, the majority, not the majority, that’s a bit extreme, but a lot of people will be like,“I don’t want to have a personal brand because I don’t want you to look at me. Don’t look at me and don’t look at me.”

ANGELA:

“Don’t look at me.”

SUZANNE:

“Look away.”

ANGELA:

Like, “Can I just put the video on off right now?”

SUZANNE:

I think that this is something that you got to really get over. This is the bottom line. The reason that I say that,and this is what I talk about when I’m working with people who are speaking or wanting to do videos or whatever else is when you feel like that, like, “don’t look at me,” or “I look fat,” or “my hair is gray,” or “my voice sounds like a chipmunk,” you are focusing on yourself. And in order to build your personal brand, and your business in general, you have to be totally focused on your customer, and your audience, and your community. So, you’ve got to get your mindset right that when you show up, and you’re there and showing your face and doing your video or live or whatever else, you are there to serve, you are there to share with them, you are there to connect with them. And I want you to focus on that. If you think,“I don’t want to build my personal brand because it feels icky to me, and it feels really self-centered, and it feels like I’m showing off,” or whatever it is that you are feeling, I just want to say to you, people want to connect with you and want to get to know you, they want to hear from you. That’s why they are following you. I want you to really think about,“What is it that they’re here for, why is it that they are following me? What can I get them today? What is a cheap piece of advice, insight or whatever it is? How can I entertain them today that is really going to help them in whatever it is I help them to do?”

And I think when you start focusing on yourself; you will enjoy it because you are there for them. And I feel like this message is around a lot which is amazing and fantastic; is that confidence comes from a lot of small acts of courage. Every time you show up on a 15 second Insta-story, you say, “Hey guys, I just wanted to touch base and see how you are doing today. If you got any questions just let me know, but have a great Monday, Tuesday, Wednesday,” whatever it is. If that felt scary for you, just that small act of courage, has just allowed you to connect with your audience and your community. And the more you do that, the easier it gets and the more you will find people will respond and be attracted to you and the more your business and your personal brand will grow.

ANGELA:

Yeah. One hundred percent. It’s like little steps. You’re not going to necessarily go and do an Insta-live for 30 minutes and like kill it, because it’ll be like swimming, swept through and having heart failure. But again, start with 10 seconds. Show up, show your face. Do 30 seconds. And if live is scary I would say there’s still pre-recorded; you can still upload the video. To me, again, it’s that they’re hearing you, they’re seeing you, they’re getting your mannerisms, they’re getting a piece of you, which is always going to be better than just a regular post.

SUZANNE:

Yes. But I have got clients, who they were like there is no way I am getting on a video or an Insta-story or whatever it is. And now that they’ve done it several times, I like see them in there all the time. I always say everything is hard until it’s easy; which just means that the more you do something in little bursts, like regularly, it will become something that is such a no brainer for you. And I just think that the other thing you just said, you don’t need to show up perfect. Like the people who I love to follow, yes they have amazing, polished websites, photos or whatever. But you know something, when I’m engaging with them on a regular basis, it’s just real. It’s like, no make-up, and hair and a top-knot and in their sweats. But the thing is that…

ANGELA:

Basically, you’re describing me right now. Is that what you’re doing? Basically, you’re describing me, Suz. I’m in my pants, I’m in my sports girl and I got a topknot. You can call me out. That’s fine. I’m all right with that.

SUZANNE:

But the point is that’s what people love. I feel like a couple of years ago, we went through the whole, ‘Everything has to be perfect.’ And now were on the stage when we’re like, ‘Give me real or don’t give me anything.’

ANGELA:

Yes.

SUZANNE:

I think that is really important as well. So, if you are worried of not being perfect, awesome. You are exactly on the right place.

ANGELA:

Where you need to be.

SUZANNE:

Yes.

ANGELA:

And that’s what you know Cherie from Digital Picnic who’s also speaking with us at my retreat on October, but also Tyler; he is actually saying the days that the flat lay on Instagram feed or like they should have already been out but they’re still taking longer than what should be anticipated. And I know when Cherie did her top 9 Instagram posts, which were people’s favorites, every one of them had a human picture versus that flat like or selling them something. So people do want imperfect. They want the story. They want the person.

SUZANNE:

They want the person.

ANGELA:

They want to also feel it again; it’s okay to be imperfect. It’s okay to make mistakes because it’s through those mistakes etc. that  people grow. And I know the word authentic is going around a lot, but I do think that that sort of prove that it’s real. Just be you.

SUZANNE:

Yes. I think real is a great word. I always say if you ever see me with a cat-filled pajama I look like crap.

ANGELA:

I know, you’ve got the pink lipstick, and yes, I was like, “Oh my goodness.” Because for those who don’t know,I’ve just had an operation where I had a body lift, and so I’ve been messaging Suz, and I’m going, “Suz, you have all these amazing pieces and I normally dress in a $5 K-Mart yoga pants.”  I promised myself I’d start dressing a little bit better once in a while. Andso the next thing I know, I’m stalking Suz, not necessarily for business advice but all these fine wardrobes and she must be getting sick of me DMing her like,“Suz, where’s that outfit from?”

SUZANNE:

No. I’ll never get sick of that. I’m a fashion girl and I love it.

ANGELA:

And then I will feel normal saying,“You love the color pink too,” and then I say, “You are doing the Kylie thing.” She’s like, “Look at the piece she’s offering.” But those are the things that people remember. When I speak, I talk a lot about I’m a proud Canadian, I like Nutella, I like pink. And I’m not even kidding you, at most conferences; people will go buy me a jar of Nutella and it’s just like on my seat. And every time there’s a Nutella post, or something color pink, people are tagging me like on random posts. Like, “Anj, did you see this Nutella shop that opened up in Belgium?” It’s like, I’ve made a connection with them and it’s not just got me selling. I’m still the person they know, regardless if you like Nutella or not, they’re like, “Anj does.”

SUZANNE:

Right. And that’s called an identifier. That’s a personal brand identifier. It’s something you talk about on a regular basis that might be very personal to you. It’s like Jenna Kutcher’s Mac and Cheese. I talk about lychee martinis a lot.

ANGELA:

Nutella, like your martinis. Same, same.

SUZANNE:

Totally. Awesome. So that next one is really building a love for your brand and marketing. So this is another thing, is that a lot of people don’t love what they’ve got. They don’t love what they’re putting out there. Once again, it kind of comes back to the fact that they feel like they are putting themselves out there and being a bit showy. So you just got to realize that when it comes to building your personal brand, it’s okay to make the offer, but people understand that you are a business person as well. So becoming really comfortable with what you talk about, what you offer, how you offer it, can also really make people feel really comfortable with you, too. Because if you’re really awkward about what it is you do, it makes other people feel awkward. So I think in order to also build your business around your personal brand, you’ve really got to work out a way of how you talk about you and what you do on a regular basis and be okay with that. And I always say to clients too, who struggle with things like talking about pricing or talking about what they do, I’m like practice in the mirror or get your partner or a friend to ask you about it on a regular basis so that it becomes a learned behavior. So you can just reel off what your program is about and how much it costs and all the benefits to it. And you can talk about it in a way that it’s really connected and you feel really comfortable with it as well. So really building a love to your brand and marketing, I think is really important to building a really strong brand as well.

ANGELA:

There is no point in building a personal brand and an audience and unless you’re like maybe, I don’t know Kylie, and Khloe, and the Kardashians, right?

SUZANNE:

But they’re still selling a product.

ANGELA:

They’re still always selling. But they’re selling stocks on their product and they just wanted to do it for fun. But at the end of the day, building your personal brand is also equally about having a sustainable and profitable business, right? And so, you’ve got to be able to ask for the sale at some particular stage in a non-sleazy, douche-baggy way.

SUZANNE:

Yes. And I just think like I was saying something the other day. I just think about it, like I am so passionate about my products and services and what I’m here to do, that if I don’t tell you about it, you’re not going to know about it, and then you are going to miss out and this is something that you really want or need.  And so for me, I’m really like that’s how I focus on it. When I say to somebody the other day as well who’s running a BIT conference, you can never market it too many times because people will only see 1 or 2 in every 5 posts about what it is that you’re selling or marketing or talking about. So you got to mix up your content, but you kind of got to be almost a little bit overt without being sleazy about it. When you talk about it in a way where you’re like, you’re really looking to take your business to the next level and do XYZ, then I just want to let you know about this, and this is the benefits of it, and this is what I do. This is what my clients are set about it. So I’m really excited to let you know. And I think you’ve got to kind of find that passion and excitement about your products and services so that you can market it in a way that really resonateswith you and your audience.

ANGELA:

And the thing again, you’ll read your audience to figure out what works best for you. And like you said, you can never market, like especially with the algorithms, right? People aren’t seeing stuff and also like, my Facebook group is growing by anywhere from 15 to 100 people every single week. It’s like, so if I talked about it last week and they didn’t scroll all the way down, they won’t have heard about it anyway. So you do have to constantly be making sure that you again are present, being consistent, and again giving that love for your brand.

SUZANNE:

Yes, absolutely. I mean even in my Insta stories, like the other day I was like at the pool and I took a photo of me eating ice cream, and I was talking about a whole lot of other stuff. But then, in between some of them were images about it, dinner that’s coming up, and then there was another image about a free webinar that I’ve got. So you kind of just mix it up, and it’s just the way that you do it obviously is fun and engaging. But I think you just got to become really used to that as well.

ANGELA:

And that comes again with putting yourself out there. Like you’ve got to be able to feel comfortable to talk about the personal stuff to make it that human. And also blend in the work. The more consistent you are the more your audience will expect it.

SUZANNE:

Yes.

ANGELA:

Awesome.

SUZANNE:

Absolutely. Yes, for sure. And I was, and I just think that a lot of people don’t do that. They’re like, “I don’t want to sell,” or “I don’t want to market.” I just think that people are following you for a reason and if you don’t make the offer and you don’t tell them how they can work with you, then you’ve completely missed the opportunity and you’re actually not helping them.

ANGELA:

Yes.

SUZANNE:

Because they’re following you because they want to get better at ‘X,’ whatever it is that you talk about.

ANGELA:

Yes.

SUZANNE:

And if you make the offer and I replied, “That’s fine. That’s no big deal.” But don’t miss the opportunity.

ANGELA:

Yes, one hundred percent. Now we are onto our last step.

SUZANNE:

Our last step to building a personal brand in 2019 and beyond, is video.

ANGELA:

Okay.

SUZANNE:

I just think it’s really important, like video is the fastest growing medium. It is the medium that gets the most engagement. Like Facebook, just put up, or I think it was a digital company, put up a research in January that said that Facebook is showing that all of the content that’s getting really amazing engagement is through video. And obviously Insta stories has gone through the roof. YouTube is still the number 1 search engine where people are looking for how to cook this, or how to do that, or how to write this. Then videos are coming up as the first thing that you are seeing as well.

So, I just think that you have to work out once again how it fits into your business and what you do. But I think you’ve got to have some sort of video strategy. And some of the simpler things that you can do that don’t require you constantly recording; can be things like having a video on your product and sales pages, or up to service and sales pages. Having a video on your about page. Having a product demo or several product demos of what your business does. Having video testimonials that you can ask people to record and send to you, and then you can put that on your website or put that on YouTube. Obviously, things like Insta stories. I would just say, that any business owner, figure out how to get confident doing it, and use it because you are missing a massive opportunity if your audience is on somewhere like Instagram and you’re not using it to build that trust and relationship. So I just think that video generally in your business whether it’s on your website, YouTube, Facebook, wherever else. I just think you’ve got to work out how you can start to incorporate more in your business.

ANGELA:

Listen, I’ve been listening for a while, and I couldn’t agree more, and I know people are probably cracking themselves even if you have used the word “video.” But again, it is next level. The stat show it. People engage better. The conversions are better like it really is. And again, if you don’t want to go live, there’s other ways that you can…

SUZANNE:

Yes.

ANGELA:

There’s multiple ways, but again, at the end of the day I would say people have choices. Do it or don’t do it. But if you choose not to, just know that everyone else around you are as always going to excel quicker than you will. That’s the reality.

SUZANNE:

And just going back to what I always say, it’s hard until it’s easy. Once again I had a client who was like, “There’s no way I’m doing this.” I got her to get on video. So in 5 days she need to post it anywhere. And because I could see how amazing she was when we were on our video calls, she just kind of lit up the strain, and I was just like you need to do this. And now she does lives, she does collaborations with people; video is a hundred percent part of her business. So if you can just try it on for size and do things in a way that you can start to get used to it. Like you don’t need high production from day one. Just work out how you can start to get comfortable. Use your phone and a stand, and just start recording and see how you go, because the more you do it, the more you’ll learn. The more confident you’ll get, and you will be able to do things a lot quicker with more impact and more conversions if you start to do it now.

ANGELA:

Yes. And again you are better to start now than to start in a year from now. And to let you know with my podcast, I think we’re on episode 40 or 41, I’ll have to double check. It’s one of those things that again, like I don’t have a clue. I literally have this crappy little mind that I’m still using. I found Lyndal from Podcast VA, and I was like, well what have I got to lose? And I actually paid for a whole 6 months in advance, so that I knew that I had at least 6 months because most podcasters will get to episode 9 before they quit. And then you start, well what is the worst thing that can happen? No one listens? If that’s the worst, right? But what’s the best thing that can happen. The relationships are made through podcasting. The relationships, the leads that now have come through podcasting, and also opportunity because, I once answered someone who’s saying, this gig that I’ve got from speaking, that it came down to the people that were there. There’s three of us, and they said that their differential point was that I had a podcast.

SUZANNE:

Amazing.

ANGELA:

It’s like video, podcast, all these things are avenues that again,it’s better to start now than to start later, because you’ll always position yourself much quicker.

SUZANNE:

Yes. And I think that the thing, I mean I used to be a massive Gary V fan, and I’ve kind of taped it off a bit, because it was a bit intense for a while. But something now, I do always think about, when it comes to him is that, don’t be pressured about the platform. Go where the attention is. I think video is where the attention is, and audio is where the attention is. And so, you have got to make a decision, how, and some of the benefits of being a small business is agility. How did you pivot, and grow, and move to be where the attention is? And you’ve got to learn to become comfortable, super quick, quick things. Because if you wait to become comfortable, it’s gone. It’s done. It’s dusted. Like you maybe, “Oh, maybe I’ll start podcasting in a year or two.” Like maybe, “I’ll do a video in a year or two,” things move in such a rapid rate. I think you’ve got to work out how you become comfortable quickly with things, and how you focus on your audience and not on yourself to become comfortable quickly.

ANGELA:

I couldn’t agree more. Dan Knorr, is a friend of mine, always says, it’s better to fail fast. Go in there. Do it. And if it isn’t working, fail fast then move. Don’t sit there trying to pull this out. Just go, you’ve got to give it a go. Because you don’t know, and again, Dan will say, “It’s not about failing. It’s ok, great. What lesson have we learned? How do we move? Let’s go.” But again, if you’re waiting and waiting and waiting, you’re never going to know if it’s working or if it isn’t working.

SUZANNE:

Yes, absolutely. You’ve got to try it as well. I think a lot of times; we make things this big obstacle that’s going to be so hard and upon not to be good at it, it’s going to be difficult to do. And it’s going to take me ages and you’ve not even tried at once. Like podcasting, I’m exactly the same as you. I’ve got Lyndal who set me up. I’ve recorded 3 episodes. And we’ll see how this goes. And when I looked at it I said, I said it the other day somewhere, is that, if I were stood and there were 500 people every week, that I’m speaking in front of, that’s amazing and that’s what your podcast is. Anything from like a hundred to thousands and thousands of people will listen every single week and if you think about it, you standing on a stage, on a weekly basis, with that number of people in front of you, like, “Oh my gosh. That’s incredible.”

ANGELA:

Hello.

SUZANNE:

The access.

ANGELA:

Yes. The access; again, the credibility; the familiarity; the authority; like everything in a bundle is amazing.

So for recap, so Suz’s top seven ways to build your business brand is, step one, is that you need to be in that thought leadership. You’ve got to be rock and roll. And that people, you know, will, what would they be saying about you when you’re not in the room; when you’re not present.  And again, I really like your… finish the sentence I want to be known for and then blank.

Step two is the consistent marketing. Amen sister. You preach to the choir.

Step three, for us in order to grow that personal brand you need to be looking at speaking, podcasting and workshops. You need to be getting yourself out there to connect but equally to build connections.

Step four is community and connection.

Step five is building that confidence and mindset.

Step six is building a love for your brand in business.

And step seven is video. Again, it’s the fastest, growing medium in order to get your business to that next level.

For those listeners out there, obviously, I and the 50 other amazing women who will get to see you at the 4 Day 3 Night Women in Business Retreat that I’m having in October, which we’re super excited to have you on board as a speaker. But for those that might not be coming to the retreat, which you should, because you are going to miss out and not hear everything out, where can they find you? Where can they connect with you?

SUZANNE:

Yes. You can find me at www.theconnectionexchange.com or at also at social platforms @suzchadwick, and I also have the Brand Build as a live podcast as well on all of your app channels.

ANGELA:

All the app channels, find her and everything she does, have a very fun Insta stories, I do always have a chuckle, great tips and also fun. So again, if you’re looking at kind of building that Instagram story, make sure that you follow her over there to visit her super fun, especially the Kylie little pinkness. And for the rest of you guys out there that have been listening, my team and I will also be putting together the whole transcription for this episode at www.angelahenderson.com.au, and of course that covers all things, business related and life topics inside my Facebook group, The Australian Business Cooperative. We’ve got almost close to 5000 members over there, so make sure to join us. It’s always a bit fun, to get a good laugh, good advice, and seeking to get help for your business and or life.

Now, I think that is everything. Anything else from you, Miss Suz?

SUZANNE:

No. Just go forth and have fun with these; what you don’t want is to get down the track in a few years’ time when you should have started today.

ANGELA:

All right. Well, listen everyone, have an awesome day. And no matter where you are in the world, this is Anj, from Angela Henderson Consulting, and I look forward to listening or having you listento our next episode of Business and Life Conversations Podcast next week. Bye for now.

Thanks for listening to the ‘Business and Life Conversations’ Podcast with Angela Henderson, Ways to Build Your Personal Brand. www.angelahenderson.com.au

Angel Henderson Consulting

​​Founder of the highly successful online store Finlee and Me, Angela taps into the decade's worth of knowledge of how to grow a thriving enterprise and pours it into her business consulting clients. As a business consultant, she partners with start up and small businesses to grow their brands through hands on support, ensuring foundations are laid in order to leverage growth. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistence sales, steady growth and over all dedication. Angela has been featured in the media including Talking Lifestyle with Ed Phillips and David Koch, Inside Small Business and on numerous Australia and International podcasts.

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