outsourcing for small business

Let’s face it, expansion is exhilarating, but it can also be as challenging as trying to assemble a 1000-piece jigsaw puzzle in a dimly lit room! From hiring more personnel to handling increased workload, the uphill climb can be taxing.

But don’t worry—there’s a handy ladder to help you scale this wall. That’s where the concept of outsourcing comes into play.

You might be wondering, “What’s outsourcing in business?” Simply put, it’s the practice of delegating certain tasks to external freelancers or agencies, thus allowing you to focus on your core business activities.

In this blog, I’ll be exploring the benefits of outsourcing services, and I’ll share some practical tips and recommendations.

So grab those puzzle pieces (and maybe a cup of coffee), and let’s get started!

What is Outsourcing?

Outsourcing is the strategic use of outside resources to perform activities that are usually handled by internal staff and resources. It’s a clever way to get a bit of extra help without the need to recruit additional in-house staff.

Types of Outsourcing

Let’s look at the different types of outsourcing available and a few examples of each.

  • Information Technology Outsourcing (ITO): Companies often outsource their IT needs – from infrastructure management to software development. For example, a bakery might outsource the development and maintenance of its online ordering system.
  • Business Process Outsourcing (BPO): This involves outsourcing whole business functions like customer service. A telecom company might hire an external agency to handle its customer support call centre.
  • Knowledge Process Outsourcing (KPO): Here, more complex, knowledge-based work is outsourced, such as market research or data analysis. A fashion brand might outsource trend forecasting to a specialised agency.
  • Manufacturing Outsourcing: Companies outsource parts or all of their production processes. For example, a smartphone company might outsource the manufacturing of its components to factories abroad.
  • Creative Process Outsourcing (CPO): This involves outsourcing creative tasks like graphic design, content creation, or advertising. A restaurant might outsource its social media management to a creative agency.
  • Call Center Outsourcing: Businesses delegate their customer service call operations. An e-commerce site, for instance, might outsource customer inquiries and complaints to a call centre.
  • Logistics Outsourcing: Delivery and supply chain operations can be outsourced. A furniture retailer might hire a logistics company to handle its deliveries.
  • Finance and Accounting Outsourcing: Some companies outsource tasks like bookkeeping, tax preparation, and payroll. A small business might hire a freelance accountant to manage its finances.
  • Human Resources Outsourcing (HRO): HR functions like recruitment, benefits administration, and compliance can be outsourced. A startup might use an HR consulting firm for this.
  • Research and Development (R&D) Outsourcing: This involves external agencies conducting R&D. A pharmaceutical company might outsource clinical trials to specialised research institutions.

Why Businesses Choose to Outsource

Businesses outsource for a multitude of reasons. They may want to save costs, enhance efficiency, tap into global talent, or free up their internal teams to focus on core business activities. For small businesses, outsourcing can be a strategic tool to level the playing field with larger competitors.

This article’s aim is to guide you through the labyrinth of outsourcing, helping you understand how to use this strategy effectively and choose the best type of outsourcing for your business. 

Remember, outsourcing isn’t about losing control of your business functions but gaining more time and resources to focus on growth.

Benefits of Outsourcing

One of the keys to managing a successful business is knowing when to keep things in-house and when to seek help from the outside. Outsourcing brings numerous benefits to businesses—let’s discuss each in detail.

Cost Savings: The Fundamental Benefit of Outsourcing

One of the main reasons businesses turn to outsourcing is the potential for significant cost savings. 

When you outsource, you eliminate the costs associated with hiring full-time employees, like salaries, benefits, and training. Especially if you don’t have the workload to make a full-time hire worthwhile.

Instead of hiring a full-time graphic designer, for example, you can get stunning designs on a per-project basis, giving you more bang for your buck.

Increased Efficiency: A Major Benefit of Outsourcing

Outsourcing to specialists can lead to increased efficiency. When you’re steering the ship solo or with a tiny crew, every minute counts. 

Outsourcing tasks like accounting or social media management can free up heaps of your time, allowing you to focus on what you truly love and excel at.

Another example is when a small business might outsource data analysis to a firm that specialises in it, thus obtaining insights more quickly and accurately than trying to learn the task and do it by themselves.

Increased Profits: A Lucrative Benefit of Outsourcing

When you save money and improve efficiency, profits are bound to rise. You might spend a bit to outsource, but the return on investment can be impressive.

A streamlined customer service process, for instance, can lead to raving fans and more referrals, boosting your income.

It’s like hiring a carpenter to renovate your house or office space—you pay them, sure, but the increase in your personal or small business property’s value can be far greater.

Improved Customer Service: An Indirect Benefit of Outsourcing

By outsourcing customer service, you can provide your customers with round-the-clock support. No more late-night phone calls or early-morning emails—your outsourcing partner has got it covered.

By outsourcing customer service, you ensure your client’s questions are answered promptly and professionally, leaving them chuffed and enhancing your brand’s reputation.

Faster Processing Times: A Timely Benefit of Outsourcing

When you outsource, tasks can often be completed more quickly, thanks to the specialist skills and resources of the outsourcing provider. It’s like taking your clothes to a professional laundry service—they’re likely to get them cleaned a lot faster than if you were to do it at home!

For instance, having a dedicated virtual assistant to manage your emails can mean faster response times, happier clients, and a more organised you.

Increased Flexibility: A Versatile Benefit of Outsourcing

Outsourcing gives your business more flexibility to adapt to changing market conditions or demand cycles. It’s like having a flexible gym membership—you can go whenever you want without having to own and maintain the gym equipment!

If you’re a solopreneur, and suddenly there’s an influx of clients, outsourcing can help you quickly scale up without the long-term commitment of hiring new staff.

Business Growth: The Ultimate Benefit of Outsourcing

Outsourcing can fuel your business growth by freeing up your time and resources. Instead of getting bogged down with administrative tasks, you can focus on what really matters—growing your business. It’s like getting a babysitter so you can enjoy a night out!

A small business owner might outsource bookkeeping and payroll services to focus more on product development, sales, and marketing.

Another good example is if you’re a newbie coach. You could outsource content creation, letting you focus on expanding your coaching programs and reaching new clients.

Risks of Outsourcing

While outsourcing offers numerous advantages, it isn’t without its challenges. Understanding these risks is the first step towards mitigating them.

Loss of Control

When you outsource, you’re trusting a third party with key business operations. It’s like asking someone else to watch your pet – you hope they’ll do a great job, but it can be a little nerve-wracking. 

You can mitigate this risk by maintaining clear and open communication, setting expectations from the start, and regularly monitoring performance.

Quality Issues

There’s a risk that the work may not meet your standards. To prevent this, do your homework before choosing an outsourcing partner. Look for testimonials and case studies, and if possible, try a small project first to assess their work.

If you’re outsourcing to freelancers, remember that they can often be trained to adhere to your specific quality level or process. Providing them with quality assurance checklists or clear guidelines can ensure that they understand your expectations and standards.

Building a collaborative relationship and maintaining open communication can further enhance the quality of their work, allowing you to benefit fully from the outsourcing partnership.

Security Risks

When outsourcing, especially in IT or data-related tasks, there’s a risk of data breaches. It’s like giving someone a spare key to your house – you need to trust them. Ensure your outsourcing partner has robust security measures in place and complies with relevant regulations.

Hidden Costs

While outsourcing can save money, unexpected costs may arise, such as contract termination fees or charges for services outside the agreed scope. To avoid this, read your contract carefully and ask questions about anything you’re unsure of.

When is the Best Time to Outsource

Knowing when to outsource is as crucial as knowing why to do it. Here are some signs it may be time:

Overwhelmed Staff

If your team is overworked and burning out, it’s a clear sign you need some extra help. You don’t want to risk losing good employees because they’re too stressed!

Lack of Expertise

If you need to do something that’s outside your team’s skillset, outsourcing can bring in the expertise you need. It’s like calling a plumber when your pipes burst – you need a specialist.

Inconsistent Workloads

If you have tasks that come up sporadically and don’t justify a full-time position, outsourcing is a perfect solution. It’s like hiring a gardener in spring rather than maintaining a greenhouse all year round.

Focus on Core Business

If you find yourself spread too thin and want to refocus on your core business, outsourcing can free up your time. Remember, you’re the captain of your ship—don’t get swamped in the engine room and neglect the helm!

50 Things You Can Outsource to Propel Your Business

Let’s dive into the extensive list of tasks you can outsource and why doing so can be beneficial to your business. Business outsourcing is all about smart delegation—getting others to do what they do best, so you can focus on what you do best.

  1. SEO: Outsourcing SEO to experts ensures your website ranks higher on search engines. It’s a specialised skill, and SEO professionals keep up with ever-changing algorithms.
  2. Copywriting: Need engaging content for your wellness blog or service descriptions for your website? A professional copywriter can craft persuasive content that resonates with your audience without taking time away from your core business activities.
  3. Social Media (Facebook, Instagram, Twitter): Keeping up with all your social media channels can be time-consuming. Outsourcing ensures consistent, engaging posts without you having to lift a finger.
  4. Graphic Design: Visual appeal can elevate your brand. Outsourcing graphic design ensures professional visuals for your website, brochures, or social media without needing design skills.
  5. Web Development: A seamless website is a client’s first impression, and developing a website requires technical skills. Outsourcing web development ensures your site’s functionality and aesthetics align with your brand, leaving you free to focus on your clients.
  6. Newsletter Creation: A regular newsletter keeps your audience engaged. Professionals can design and write compelling newsletters that your audience will love.
  7. Product Launch Assistance: Launching a new coaching program or product line? An experienced assistant can ensure a smooth launch while you focus on the big picture.
  8. Google Analytics Reporting: Understanding client behaviour on your site is vital but complex. Outsourcing analytics reporting ensures you understand your website’s performance without having to navigate the complex world of Google Analytics.
  9. App Development: Creating an app for your services? Skilled app developers can turn your idea into a functional and user-friendly app, ensuring a smooth user experience.
  10. Affiliate Program Management: If you’re planning on expanding your business through affiliates, outsourcing the management of your program ensures it runs smoothly, freeing up your time for other tasks.
  11. Advertising (Facebook, Instagram and Magazines): Ads drive business, but crafting the perfect campaign takes time. Professional advertisers can create effective ad campaigns that drive more traffic to your business.
  12. Blogging: Consistent, high-quality blog content can drive traffic to your website, but it requires consistent effort. Skilled writers can deliver this while you focus on your core business.
  13. Content Editing: Quality content reflects your professionalism. Outsourcing editing ensures your content is polished and professional, enhancing your credibility.
  14. Article Uploading: Consistent content updates are key to engagement but are time-consuming. This task, however, is easy to delegate, freeing you up for higher-level tasks.
  15. Guest Post/Podcast Guesting Research: Expanding your reach through guest appearances? This requires time and expertise to find the right opportunities. Outsourcing can broaden your reach without the hassle of research.
  16. Landing Page Creation: A good landing page can greatly increase conversions. Web designers can create optimised, professional landing pages.
  17. Lead Magnet Creation: Need a compelling free offer to build your list? Lead magnets are essential for growing your email list. Creative professionals can design compelling lead magnets that convert.
  18. Marketing Plan Development: A solid marketing plan is crucial for success. Outsourcing this task allows you to have a comprehensive plan without diverting focus from implementation.
  19. Accounting: Balancing the books takes time and precision and requires a specific skill set because mistakes can be costly. Hiring an accountant lets you manage your finances without fretting over every figure.
  20. Photography: Professional images elevate your brand. Professional photographers can produce high-quality images that enhance your brand.
  21. Event Planning: Hosting a workshop or seminar? Planning an event is a huge job. Experienced event planners can ensure it goes off without a hitch.
  22. Travel Planning: If you travel regularly for speaking engagements or client meetings, hiring a travel planner is a must. This is a time-consuming task that’s easily outsourced, giving you more time to focus on your core business.
  23. Survey Development for Different Audiences: Good surveys yield valuable insights. Professionals can design effective surveys that get responses.
  24. Executive Assistant Tasks: Managing emails, calls, and daily tasks take hours. However, these are time-consuming but important tasks. Outsourcing ensures they’re handled promptly and professionally.
  25. Data Entry: Inputting data is necessary, but it can be mundane, tedious and time-consuming, but it’s easy to outsource, freeing your time for more important tasks.
  26. Appointment Setting: Connecting with clients and prospects takes time and attention to detail. A virtual assistant ensures you never miss an opportunity to engage without constant schedule juggling.
  27. Office Manual Writing: Creating policies, procedures, and guidelines requires specialised knowledge but can be easily outsourced to HR professionals.
  28. Proofreading: Every piece of content must be error-free. Mistakes in your documents can harm your credibility. Professional proofreaders ensure your content is polished and error-free.
  29. Transcribing: Transcribing is time-consuming and requires focus. Outsourcing this task ensures accurate records without hours of listening and typing.
  30. Audio and Video Editing: This requires technical skills, but outsourcing editing lets you present polished audio and video without learning complex software.
  31. Influence Outreach: Building partnerships with influencers requires time and social savvy. An experienced PR professional can build these relationships for you.
  32. Press Release Creation: Writing and distributing press releases is a specialised task. Outsourcing ensures professional and effective communication without crafting each word yourself. You can rest assured your news reaches the right people as well.
  33. Manufacturing: Planning on producing physical products? Outsourcing manufacturing can save costs and increase efficiency, allowing you to focus on product development.
  34. New Product Research: Research takes time and expertise. Outsourcing can yield valuable insights for your product development.
  35. Website Inventory Update: This task is time-consuming but easy to outsource, freeing up your time for more strategic tasks.
  36. Sales and Refunds Management: These tasks are important but can take up a lot of time. Outsourcing ensures they’re handled promptly and professionally.
  37. Customer Support: Good customer service is crucial for retention. Outsourcing allows you to provide prompt, round-the-clock service.
  38. Competitor Price Monitoring: Keeping an eye on competitors helps you stay competitive. Outsourcing this research gives you insights without the time commitment.
  39. Networking Opportunity Research: Networking is crucial for business growth. Outsourcing this research ensures you don’t miss any opportunities.
  40. Speaking Engagement Research: Speaking engagements can boost your reputation. Outsourcing this research can help you find the best opportunities.
  41. Cold Calling: This can be a challenging task, but a skilled salesperson can get the results you need.
  42. eBook Creation: Writing an E-book takes time and skill. Outsourcing ensures your book is well-written and professionally presented.
  43. Infographics Design: Visuals make content engaging and are effective marketing tools. A professional designer can create engaging infographics that get shared.
  44. Cloud Data Organisation: Keeping your files organised saves time in the long run. It’s a task that’s easy to delegate to a virtual assistant.
  45. 1-800 or 1-300 Number Registration and Setup: A professional business number enhances your professional image. It’s an easy task to outsource to a virtual assistant.
  46. Live Chat Support: Prompt responses to live chat can improve customer satisfaction. Outsourcing ensures 24/7 coverage.
  47. Client Payment Follow-Up: Chasing up payments can be awkward and time-consuming. A skilled professional can do this tactfully and effectively.
  48. Cleaning: A clean work environment is crucial for productivity. As a busy solopreneur or coach, outsourcing cleaning can help you maintain that spotless workspace without sacrificing the precious time you could be spending on your clients.
  49. Gardening: If you’re running a wellness retreat or a physiotherapy practice with a beautiful outdoor space, keeping it well-tended is a must. Outsourcing to a professional gardener allows you to present an inviting and serene environment to your clients without having to lift a finger with the garden shears yourself.
  50. Personal Shopping and Cooking: Outsourcing personal shopping and cooking ensures you offer nourishing, quality food during workshops or sessions without diverting your attention from your clients’ needs. Whether it’s a healthy cooking service or catering to special dietary needs, outsourcing this aspect can add a special flavour to your business.

Where and How to Outsource

Once you have identified tasks that could be effectively outsourced, your next step is to find the right service or individual to take them on.

Factors to Consider When Choosing an Outsourcing Service

When choosing an outsourcing service, you should consider the following factors:


When it comes to outsourcing, cost is definitely a factor to consider. Just like picking out shoes on a budget, you need to ensure you’re getting a bang for your buck. You want to find an outsourcing service that’s affordable yet doesn’t compromise on the quality of work.


Imagine buying a pair of running shoes, but you’re not sure if they’re actually made for running. You’d look for shoes designed specifically for that purpose, right? Similarly, it’s essential to find outsourcing professionals with the right skills and experience for the task at hand.

Time zone

Consider whether you need your outsourcing partner to be available during your working hours. It’s a bit like coordinating with a friend in a different city to go shoe shopping together—you need to align your schedules.


In the same way you’d read reviews before buying a pair of shoes online, you should check the reputation of an outsourcing service. It gives you a sense of their reliability and quality of work.


Clear communication is the lace that ties everything together when outsourcing. Ensure your outsourcing partner understands your needs and can respond effectively to avoid any potential misunderstandings or delays.

A few other things to chew over could be:

  • Level of Service Needed: Are you after a full-service outsourcing provider, or do you just need help with a specific task? It’s like asking yourself whether you need a wardrobe overhaul or just a new pair of sneakers.
  • Risk Tolerance: Just like you wouldn’t gamble on an uncomfortable pair of shoes for a marathon, you should determine the level of risk you’re willing to take with an outsourcing provider.
  • Company Culture: Ensuring the culture of the outsourcing provider aligns with your company’s can result in a smoother working relationship. It’s like shopping with a friend who gets your style!

Keeping these factors in mind will help ensure a successful outsourcing relationship. It’s about finding the balance between cost and quality and understanding what are the benefits of outsourcing for your particular business.

Top Outsourcing Platforms and Services

Here are some platforms where you can find skilled professionals for outsourcing:

  • Upwork: This is a popular platform that connects freelancers with businesses. It covers a wide range of services, from copywriting to web development.
  • Fiverr: Here, you’ll find professionals offering services in many areas, often for very reasonable prices. It’s especially good for creative tasks.
  • Facebook Groups: Groups such as the Australian Business Collaborative are a great place to find recommendations from other entrepreneurs and small business owners.
  • Toptal: This platform specialises in connecting businesses with the top 3% of freelancers in the fields of software development, design, finance, and project management.
  • Freelancer: It’s another comprehensive platform for finding skilled freelancers in a wide range of fields.
  • LinkedIn: Professionals on this platform are often open to freelance work. It’s an excellent place to find people with specialised skills.
  • Guru: This platform makes it easy to find and hire skilled freelancers. You can view work samples and hire professionals directly.
  • Referrals: When it comes to outsourcing, sometimes your business friends, fellow coaches, or peers in your industry are the best resources. They might have worked with professionals who understand your specific needs and deliver results. Referrals come with a trust factor, as they are based on firsthand experience with the service provider.

The combination of these platforms and personal referrals gives you a broad spectrum of options to find the perfect fit for your outsourcing needs, whether it’s specialised talent or general support.

Selecting a Service Provider

Choosing the right service provider for your outsourcing needs can feel like a daunting task. But worry not! With a little preparation and strategy, you can select a provider that not only meets your business needs but also aligns with your goals.

Here are some tried-and-tested tips to help you along the way.

1. Clarify your needs

It’s crucial to know exactly what you’re looking for. What tasks do you want to outsource? What skills are required to complete them effectively? What’s your budget? The clearer you are on your needs, the easier it will be to find the right provider.

2. Do your research

Spend time researching potential service providers. Look at their reviews, portfolio, and references to get a sense of their reputation and quality of work.

Look for providers with experience in your industry or with the specific tasks you need help with.

3. Conduct interviews

A face-to-face (even if it’s a virtual one) conversation can tell you a lot about a potential provider. Ask about their experience, their approach to work, and how they handle deadlines and communication. This is your chance to gauge whether they’re a good fit for your business culture and work style.

4. Ask for a trial period

Having trial periods allows you to evaluate the quality of their work and their reliability before committing to a long-term arrangement.

5. Remember to stay flexible

The first provider you try might not be the perfect fit, and that’s okay. Don’t be afraid to make changes if things aren’t working out. The right outsourcing partnership can take time to find, but the benefits are worth it.

Where to From Here

Outsourcing, when done right, offers a range of compelling benefits for your business.

From cost savings and increased efficiency to allowing you to focus on your core competencies, outsourcing can be a game-changer, especially for small businesses looking to scale.

Remember, the goal of outsourcing isn’t to cut corners or lose control but to strategically delegate tasks to professionals who can execute them effectively. By doing this, you can free up your time to focus on what you do best—innovating, leading, and driving the growth of your business.

Now that you’ve got a grip on what outsourcing can do for your business, are you ready to take the next step?

Remember, it’s not about doing everything yourself but about being the best leader for your business. That sometimes means knowing when to delegate and trust others with the tasks that keep your business moving forward.

If you’re still unsure about how to proceed or which tasks to outsource, I’m here to help.

Book a discovery call with me, and let’s chat about your business, your goals, and how we can unlock the benefits of outsourcing for your success.

Here’s to propelling your business to new heights!

Let me know in the comments what you’re wanting to outsource.

Wishing you a delightful day,


Angela is a business consultant, author, entrepreneur, blogger, mental health clinician and most importantly a mother. She lives in Brisbane, Australia with her two beautiful kids Finlee and Chloe and her husband who is from Tasmania.

Connect with Angela on her active Facebook Group Australian Business Collaborative or via Linked In.

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