The Power of Doing One Thing Well – Really Well – Episode 91

Doing One Thing Well

We always hear the saying “Less is More.” But do we really believe it and put it into action? This totally hit me when I read or heard someone say this: “You’re doing too much, you’re spreading yourself thin. Just focus on the power of one.” By focusing on the power of one, it also allowed me and equally will allow you to focus on more of what’s important in your business and personal life. In this episode, I’m so excited to share my deep conversation with Amanda Daley on the power of doing one thing well, its benefits, what happens if you choose not to do it, and making that shift to do one thing well to be able to grow a sustainable and profitable business.

Important Links Mentioned in the Show:

Amanda Daley Website

Amanda Daley Instagram

Amanda Daley Facebook

Profit Pillars

Business Masterclass – The Ultimate 4-Step Framework for Creating a Sustainable and Profitable Business

Women in Business Retreat 2020

Angela Henderson Active Business Facebook Group

Angela Henderson Website

Angela Henderson Facebook Business Page

Angela Henderson Consulting Instagram

Prefer to read The Power of Doing One Thing Well – Really Well? Here’s the transcript:

ANGELA:

You’re listening to the Business and Life Conversations Podcast with Angela Henderson, Episode 91.

Hey there, you’re listening to the Business and Life Conversations Podcast. My name is Angela Henderson and on this show, we talk about improving your business, life or both, by having amazing and rich conversations with brilliant guests who will inspire you and who will give you tips and tricks to help you grow both in life and in business. 

Well, hey there and welcome back to another awesome episode of the Business and Life Conversations Podcast. I am your host Ange, from Angela Henderson Consulting where I am a Business Consultant and Coach who has helped hundreds of amazing women business owners get all the pieces in place to have consistent five-figure months and then on to six-figure years without burning out in the process.

Now, let’s be honest. I mean, really, really, totally, totally honest. Most of us, including myself when I first started out, are currently trying to do a million things to get our business to work. A million ideas are floating around, a million different offerings we’re throwing out there, but yet, business is failing hard. You’re stuck. And you equally are wondering why the hell is everyone around me moving forward and I’m over here doing all this shit and getting absolutely nowhere.

I was like this about 24 to 32 months ago; still new in the business consulting/coaching business. You see, running my first business was an e-commerce business and when I did the move to Angela Henderson Consulting; I mean, it’s a service-based business; offerings were very, very different about how I was selling.

I was stuck in the hustle that all the big gurus were feeding to me. And then I read somewhere or heard from someone; I can’t even remember what it was; “You’re doing too much, you’re spreading yourself thin. Just focus on the power of one.” And I was like, “Damn, the power of one. What does that mean?”

And from that point on, even to the point of last year, my word of the year was ‘REFINE. I refined my one-to-one coaching program, I refined my group coaching program, Profit Pillars, I refined my Australia’s Leading 4-Day, 3-Night Women in Business Retreat. 

Why did I do this? Because less is more. The power of less is just that. Power. Momentum. The momentum you gain in your business because you are focusing on the power of one. You equally have less to worry about when you focus on the power of one.

By focusing on the power of one, it also allowed me and equally will allow you to focus on more of what’s important with the ROI and natural growth of your business. But also, what’s important for yourself, your family, your community, and even the bigger impact that you want to make by having your own business.

Now, you might be thinking, “Ange has lost her effing mind.” One simple word – NO. No, I haven’t. You see, as a business owner of not one but two successful businesses, and let’s be honest, being diagnosed with ADHD in there, I totally understand that your mind is always coming up with new things, new ideas. I get it. If anyone gets it, I get it. But what I realized is that I don’t have to do all. And the reality is I don’t want to do all. I’m tired. Exhausted. Drained.

So today, I’m excited to bring on the amazing Amanda Daley to get into a deep conversation with me about the power of doing one thing well and really well. In today’s episode, we’re going to dive deep into the power of doing one thing well, what are the benefits of doing one thing well, what will likely happen if you choose not to do the power of one, and what you can do now to start making that shift to doing the power of one and being able to grow that sustainable and profitable business you are wanting?

But before we hop into this amazing episode, I’d like to remind you that if you enjoy this episode, I would love for you to share your key takeaway, a fun fact, or anything, really, that you’d love to share about the podcast over on your Instagram stories, and please tag me @angelahendersonconsulting because you would put a smile on my dial.

Also, this episode is sponsored by my 12-month group coaching program, Profit Pillars, which helps women in business create consistent five-figure plus months. My 12-month group coaching program is for women business owners who are ready to take action to grow a sustainable and profitable business.

The program includes so much level of awesomeness such as, but not limited to a wonderful community, being able to get you the results and growth that you need to have those consistent five-figure months, being able not to have to be lonely anymore in your business because of the community that you have to bounce ideas off of, and equally to decrease that overwhelm that you have.

But you will also be able to get the amazing Profit Pillar training system complete with videos, PDF guides and more; live strategy sessions, live hot seat sessions, monthly mastermind with guest experts, 24-hour access to our amazing private Facebook community and so much more.

To learn about my 12-month group coaching program, you can head to angelahenderson.com.au and simply click under the ‘How I Can Help’ section on Creating 5-Figure Months. Now, let’s hop on to today’s amazing episode.

Welcome to the show, Amanda.

AMANDA:

Thank you. It’s so great to be here.

ANGELA:

It is fun to have you here. Now, for those that don’t know, we have already been waffling on for an hour and 15 minutes because the thing here is Amanda and I actually first met a couple of years ago at a conference where I actually was just an attendee and I’d actually paid for the mastermind. And actually, that’s how Amanda’s and I, our friendship began is she helped me out in a mastermind session, which is cool.

And over the last couple of years, we’ve just stayed in contact and reach out to each other. But I was thinking before you came on the podcast today is that we’ve actually haven’t “talked talked” since like that actual conference. Like, we’ve spoken written language to each other.

AMANDA:

Yeah.

ANGELA:

And I guess why I find it funny is like you would never have thought that Amanda and I hadn’t actually spoken in the two years that we’ve seen each other. Like, we’ve literally just talked to each other here off in an hour and 15 minutes. So again, I say this over and over and over again on the podcast about the importance of networking. It is vital for your business, it is vital for your personal growth. 

We’re just talking about the level of loneliness that you have as a startup, and then equally, as you kind of scale your business. So anyways, it’s good to have you here today, Amanda. And yeah, the power of the internet and the power of good relationships. So, yes.

AMANDA:

Absolutely. I’m so delighted. And I agree, we could’ve talked for hours. 

ANGELA:

We kind of kept going, and I was like, [Crosstalk 00:06:49]. So now, listen, at time of recording, you’ve just finished a major launch. And whenever there is a major launch, anyone who’s ever launched anything, there’s a level of tired. So how are you feeling? Are you feeling alright after the launch?

AMANDA:

You know what? I’m feeling the best I have after a launch. I certainly had a few tired days this week. But yeah, I take myself care pretty seriously, so not perfect, but I’ve definitely learnt to better manage that. 

ANGELA:

Dude, fantastic. And launching; it’s good. There’s always pros and cons. But, yeah. And we will talk a little bit later about burnout, but today, we are talking about the power of one; the power of doing one thing and doing it well. 

But before we hop into the episode, I always like to ask a little fun question to the guest that I’m interviewing because I think it’s important that they get to know a little bit about you before we get into all the nitty-gritty business stuff. So I know you love to travel, Amanda. You travel around the world, you’ve been to Necker Island, you’ve been to South Africa. I’ve seen that you’ve been to a variety of other places. So what is your all-time favourite country and why? 

AMANDA:

Oh, that’s a hard one as far as top country, but I will say my trip to South Africa in 2018 is my highlight right now as far as trip for sure.

ANGELA:

Yeah. And what was it about that, that you’re like, what was the highlight that even just now talking about it sticks with you the most?

AMANDA:

Oh, gosh. Everything. I mean, we ended up there by kind of default as part of a mastermind that was meant to do a trip to Necker Island in 2017. And a hurricane wiped the island out weeks before we went. So long story short, we ended up having a few days in Richard Branson’s private safari retreat in South Africa. And I just think South Africa itself, there was just something magical, but like private safari, we saw like all the animals; very, very surreal. And then, just in particular, I had some conversations with Richard Branson there around the campfire.

ANGELA:

Yup.

AMANDA:

It truly changed my trajectory and my belief around supporting health coaches to like such a deeper level than I even had before. And yeah, there was just some real powerful moment. As well as honestly, we started talking about being around like friends and entrepreneurs, and some of best friendships and conversations that I’ve had in the industry were held on there.

ANGELA:

And again, the power of investing in yourself, too. Like, I know my question is about what’s your favourite country. But when you invest, I believe that the transformation doesn’t occur until the transaction has happened. And I see it often and often, and for those of you that are listening, like I say, start off small. Go to a local network even if it’s free, then start paying $25 for a ticket, $10 for a ticket or going to these events because it is. It’s vital; like you said, there’s conversations around the campfire; the post relationships when things get really shitty in the business, you can reach out to these people. It is so, so powerful.

AMANDA:

Absolutely.

ANGELA:

Now, tell me about your business journey. Where did it start and where are you now?

AMANDA:

Yeah. Where did it start? Well, I mean, I’ve been in online advertising marketing my whole career. My first job was actually in a startup team of eBay in the UK back in, what was that? 2000 – 2001? Somewhere around there; a long time ago. 

ANGELA:

Yup.

AMANDA:

So let’s not count. So yeah, I have been in the industry, per se, but always as an employee. And loved my job, worked my way up through corporate advertising, working for the big agencies in Sydney most recently. But honestly, as I kind of lists, I mean, I struggled with my health through my twenties. But definitely, once I got into my thirties, I was burning out. And I was spending every cent that I was making in advertising like trying to fix myself, to redeem myself because my energy system wouldn’t keep up. I was so exhausted, I felt like I wasn’t keeping up.

And the industry demanded that too. All-nighters and long weekends and everything. So it was a bit of a dual life I was living of doing the healing, then I became the healer. And then I did the yoga teaching and like, I was just like living and breathing again. And it did change my life to a degree, but I was still kind of stuck in that system. And I never want, even dreamed that I would work for myself. I don’t even understand the concept.

ANGELA:

Yup.

AMANDA:

And then, along came health coaching. I met someone that was a health coach working from her home in Bondi Beach and I was like, “Oh, this is kind of cool.” And really in hindsight, quite naively, just on desperation of I needed to get out of that corporate world, took the leap. I was like, “I’m going to be a health coach.” I mean, you just got to make a website, right? And that’ll be great. 

So it was not that easy. It was very, very hard, actually. I kind of play the entrepreneurial game for a while. I went to the conferences in the US and lived in Venice Beach and all the raw food and everything that hadn’t even come to Australia then. So, so fun. But I had not got a claim in my first nine months. I hadn’t made a cent. And honestly, I had no idea how even with all that background in marketing and online business.

So honestly, like you said before, I started investing. I started doing what I could to get contract work, etc. to get in the best mentorship I could get, and I got my business up and running. And then, everyone is saying, “Amanda, c’mon. Like, you’re really good at online business. It was just really about putting yourself out there. You’ve got to teach everyone this.” And I was like, “No, no, no. For a couple of years, no way, even people were signing up to be health coaching clients because they wanted that business advice.”

ANGELA:

Yup.

AMANDA:

I was disgusted by the idea because I blamed it for my burnout.

ANGELA:

Yes

AMANDA:

But hey, one thing led to another. Sitting in the Golden Gate Park in San Fran one day actually, it was just like there’s, “Oh, I see,” ‘aha’ moment.

ANGELA:

Yup.

AMANDA:

Because I just wanted to get health coaching out there, Ange. I just wanted women to experience like their full of self and like break out of the shackles, really, is what it’s all about. I’m so curious always of what else is possible, what other possibilities here, and that’s all I wanted to do. And it took me a while to realize like, “Oh, I could actually help hundreds, thousands of other people to do this and make it a real thing in the world.”

ANGELA:

Dude, how amazing is that. And you, again, what we were talking about before we recorded is obviously the power of doing one thing well. And you have one product, and you do that product exceptionally well and that’s what we’re going to talk about today. And so, there’s something to be said about doing the power of one thing, but doing it really well. And because I think this is a topic that doesn’t get talked about enough and it really should because as I talked about in my introduction is that everyone is trying to do everything.

And as far as many businesses are going, it’s like you’re not going to get that traction you need if you keep trying to throw basically kind of spaghetti at a wall. It’s not going to; it’s really not going to work, and that’s why I wanted to bring you on today to talk about the power of doing one thing and doing it really well because your entire business is all for this one core product.

And so, when we’re talking today about doing one thing and doing it really well, I’m not talking about like writing one blog article, I’m not talking about making one podcast. I mean, that can still apply, but what I’m talking about is choosing one core product or starting with once core product, really building that up, and then maybe bringing on a second one or a third one, but really focusing on that power of one and giving it the attention and kind of nurturing it the way it needs to.

I’ll also add to that, as a business coach for women, I found that there are three core stages, Amanda, and again, I’d love to hear what your kind of thoughts are about this is you’ve got that kind of survival stage, you’ve got the grow stage, and you’ve got the scale phase. And for many of you in that survival stage right now and even that grow stage, as I said before just a minute ago, it’s kind of like throwing that spaghetti at the wall hoping that something sticks. Like, I just need to survive, I need to know like that I can put a roof over my head.

And I get that you have to pay your bills and make money, but more doesn’t always mean better. And again, we’ll chat more about that later on, but again, would you agree like in that kind of survival stage, you’re just doing whatever you can to just kind of make it happen?

AMANDA:

Absolutely. Yeah. And I mean, I’m all about health. What you’re doing into your nervous system and everything puts us in nerve alarm, puts us in like self-doubt. And we just kind of go crazy when we don’t need to be.

ANGELA:

And for you and your own business journey, what was that ‘aha’ moment when doing less was better?

AMANDA:

I think the ‘aha’ moment came from looking at the facts. And what I mean by facts was actually time. Unlike any entrepreneur, I’ve got a million and one ideas, and plenty of them drafted in my Dropbox, and I have ideas all the time. But the reality is when you look at, like say your yearly calendar, there’s only actually so much time that you do have.

ANGELA:

100%. Yup. 

AMANDA:

And when it came from the facts and delivery is my highest value as well. So a lot of people focus more on marketing or whatever that might be, but nothing to me trumps the delivery of my program. So you’ve got to allow time in your calendar not just for promoting that program but delivering it really well; crafting it, continuing to keep it up-to-date. And there’s actually not that much time in a year; that was the thing that kind of in some ways forced me to stick with one product. 

ANGELA:

And I would also tap into that kind of the last little while, too, is that in what I say to my own clients is that really, you have to be looking at, in order to really look at the power of one, in my opinion, is your time and the ROI that’s coming on the back of that, right? And so, utilizing a tool like Toggl, for example, and then putting into Toggl every single day what activities you’re doing and how much you’re spending on it.

And then the next step is looking at how much actually or what are the financial numbers saying for each of this kind of monetary streams of income coming in. It has been vital for my own business growth because I think we assume, “Oh, we didn’t really spend that much time doing that or going here or hopping on those calls.”

But one of my biggest ‘aha’ moments just recently by looking at my time and the ROI is that one of my core values is that human connectedness. And I really believe in being the person who helps on the discovery calls. But what I found was I can still be human to human, but my time, if I ever want to grow the business, I can’t keep being the person doing the 30 to 40-minute discovery calls. But what I can do is I can hop on once we kind of know a little bit more, and I can then hop on for a 10-15 minute call. 

Because again, if not, I’m just spending all my time on these phone calls, which is fine and I’ve enjoyed it up to now, and it’s allowed me to assess my business. But if I want to get to the next level, the reality of it is based on what Toggl, my time is saying and my financial numbers are saying is I will need to bring on a salesperson and then look at our process and procedures to still be implemented in there, but not for as much as what I’ve been doing. 

AMANDA:

Yeah, yeah. Fun facts.

ANGELA:

Yeah. Again, exactly right. Like, so many of us again, even when I first started, right? Is that we don’t, that’s not what we’re looking at. We’re just looking for that next sale because again, we need to survive, right? But again, I think this particular episode, I believe is going to be important because some of you out there, again, Amanda and I are just going to plant that seed, and again, you’ve been given that seed and this information so that when that time comes, you guys are going to be further along and quicker to be able to adapt and do what you need to do whereas people who don’t have this conversation.

So my next question that I want to have for you, Amanda, and kind of look at more is what do you feel are the core benefits that business owners will see when they start to focus on the power of doing one service really well, one program really well before they kind of scale into a million different things? So those core benefits.

AMANDA:

Look, I think a simple answer to that is results. If we just start really basic, most people are trying one thing really quickly and then deciding it doesn’t work. And that might be as simple as, “Oh, I put a Facebook live out and I didn’t get a sale. So it didn’t work.” Instead of like sticking on the Facebook live strategy, for example, for a decent amount of time. 

So to start with, it does, we learn all these marketing business concepts, but most of them take time, and they take time to master. So then you can come into, for me, I find that, say, my marketing has become very magnetic because I’ve crafted like one niche. I know my ideal client like inside and out.

And you know what? I’ve known that for years but I still continue to master and craft the wording, the true connection with that person. And I do find, of course, that’s when you make the click in business when people are like, “Oh, it’s like you’re talking to me.” And it’s not kind of like crafted in like a salesy way, it just becomes genuine. 

ANGELA:

Yes.

AMANDA:

When you give it that time and space to master it, to embody it in yourself. And it doesn’t be salesy anymore, it’s just like, “Yeah, this is the way it is.” 

ANGELA:

And like you said, this becomes almost that ingrainedness, right? It’s just like, it flows, it’s magnetic, people understand it, and it just also, again, everything else is a knock-on effect from that. So just to kind of recap there is your main reason or one of the core benefits that you have seen is ultimately, again, not only the results but how that again, collectively, your messaging gets clearer. And then again, obviously, you’ve got that conversion on the other end. 

AMANDA:

Yeah. I mean, there’s so many reasons, too, then you get no one is an expert in one thing and you feel like an expert in that one thing. So it goes both ways in there. And even just; I mean, so many reasons. But yeah, to me, that stands out as well.

ANGELA:

I also know for myself, a core benefit, when I’ve done is one of my clients, and when you kind of do this is that you can also reduce one of the benefits is reducing the overwhelm of your audience, right? And what I mean by that is one week, someone’s doing a launch on social media, and the next week, that same person is doing a launch about Pinterest, and the next week, that person is doing a launch on how to do a podcast, and the next week, they’re doing a launch on this.

And it’s kind of like your audience is so overwhelmed because you’re launching every single time, every single week to start with. But the second thing is you’re launching so many different types of topics, right? And they just kind of go, “What else?” And so, there’s two fool there; you’re not becoming the expert, and they don’t really then know should they do that. And two, it’s just like all levels of crazy, right? 

So when you do this, the other problem there is with that overwhelmed, then they don’t buy anything because they just feel like they’re just getting thrown at, thrown at and thrown at. So when you focus on the power of doing one thing well and doing it really well is that again, you’re going to decrease that overwhelm of your audience. You’re going to be able to become that kind of expert known in that, and again that will lead to that, as you talked about, the benefits; that results.

AMANDA:

Absolutely.

ANGELA:

What have you seen in the coaching of health coach specifically, when they don’t focus on the power of doing one thing well?

AMANDA:

What I really see, to tag team of what I just said, I guess, is what I see in particular is people giving up, people deciding it’s not working for me; self-esteem, confidence going down. Because instead of like sticking with one system and allowing that time, it is this culture we’re in like fast-food culture, right? We want overnight success. And so people are on and off, and trying this, and on and off.

A client, just this week, in my group, said, “Oh, I’ve got some space right now. Should I focus on this or this or this or this or this?” It’s like, “How about we just go back to your social media and master that one system first?” And then, of course, there’s lots more we can do, but I mean, it’s just the dividing time, too. None of us can split our attention across 50 things. So that’s what I see mostly. 

But on top of that, burnout, overwhelm, getting so scattered in our head, and then convincing ourselves we don’t know what to do. And one thing with coaches in particular that I see is, “Oh, I want to go to like a group program, and I want to have the online product, and I want to have all of this.” And most of the time, I teach stick with your one-on-one coaching and master that. Because they tell me they want money, but actually they start copying what they see online, right?

ANGELA:

Yes. 100%. 

AMANDA:

You don’t have the audience yet; the e-course isn’t going to sell. So just to bring that back more tangibly, what I coach people on, from 9 out of 10 people anyway is to master your one-on-one coaching and the system that it takes. I’m a big believer in one system; mastering the one system. So get the one-on-one working, get that until you’ve got fully booked, then up your price, then up your time scale. You know what? There’s so much we can do if you master one system first and then we can expand. 

ANGELA:

100%. Also, one-to-one also allows you how much, before you go spending tens of thousands on websites and blog creation or content creation, all this is those who want to learn, if you’re able to start booking bums on seats, and getting discovery calls and colliding those testimonials, whatever; you’re also validating the businesses you go, right?

Whereas, so many people I see, they’re dropping all this money, have no system, again, throwing spaghetti out there, but they don’t know who their messaging is. They’re focusing on the power of fucking 9 million, right? And then, what’s happening is just like, again, they’re not; they haven’t even validated a product.

Whereas one-to-one, it allows you to assess and pivot after every single session. “Oh, I could do that better. Oh, I could tie in this better.” And I agree; I started off by doing one-to-one, and by far, it was low risk, but potential high-gain, right? I didn’t have a community, I was throwing things out there and it worked. 

So I love that again, just going in and focusing on the one-on-one. Not to mention the community aspect. I mean, we’ve done launches plenty of times, Amanda, and we know, you’re lucky if 1%, 2% of people convert.

AMANDA:

Yup. 

ANGELA

This goes to the listeners out there, for example, is if you want to sell 50 spots on your program, you predominantly should have an email list of about 5,000 minimum because 1% of 5,000 is that 50. So you need to really be; as Amanda was saying, you need to have a community in order to sell.

And I see so many of my own clients when they first come to me wanting to do programs and stuff, and we’re like, “No, no, no. Let’s just go back to the basics here. When you offer the one-to-ones, what does that going to look like?” But because they’re being told and they see it online all the time, “Make money. Sleep and make money while doing Evergreen.” Like you said, if you don’t have a community, you’re going to be screwed. 

AMANDA:

Totally. 

ANGELA:

100 and 100%. Another example that I thought there was interesting, if we just go back a little bit about the time essence, right? And it’s really looking at what your own clients are looking at, too, I’m assuming, Amanda is I was just on a call with one of my one-to-one clients the other day. She wanted to make goals this year to hit a particular revenue. So I said to her, I said, “Great. How are you going to do that?” 

And so, again, I did this deliberately. I was walking through with her, and she was like, “Well, I can do this.” And I said, “That’s great.” I said, “Let’s be more specific, how many actual bookings will you need in order to make that amount of money?” And she’s like, “Okay.” So I went there and by the time we got to like the seventh thing, she was, “Ahh. Do I have to do anything else to get to $250,000?” 

And I just giggled and I said this is the whole point of this exercise, right? Is you’ve now had the ‘aha’ moment going, “I shouldn’t have to work this hard, right, and trying to have seven different things going.” And so, I was like, “Exactly.” I said, “Let’s focus on the ones that aren’t going to cost you as much time in bringing the biggest ROI and then we can double down.” She’s like, “Ahh.” She’s like, “That’s why I pay you, right?”

But again, I tell you, write that information down, Amanda, and really assess what that looks like, that is going to lead to that potentials we just talked about is when they don’t focus on it, that even talking to, you could feel the overwhelm starting to come over her. The panic, right? Because she was like, “How? There’s not enough hours. How am I going to do this?” But when we started to simplify it into the power of one, everything else just became easy.

AMANDA:

Absolutely. Yup.

ANGELA:

Now, for those listeners out there that are going, “Holy shit, batman. You’ve just defined what I’m doing in my business.” What do you recommend for businesses to go and do from running around like headless chicken, okay, to being able to step into the power of doing one thing and doing it well? 

AMANDA:

Yeah, look, I recommend, find one system that is either a proven system in your industry or that resonates with you; whether that’s purchasing a business coach in one system. I have my system for health coaches; Ange has her systems, for example; or make up your own system. I don’t really mind how that happens, but choose one that’s proven and stick with it. 

ANGELA:

Yeah.

AMANDA:

And master it. And master it. And all of us are subject; we were laughing about this before, Ange, like the little products we offer online and things. But when we do that, we get distracted, and we keep thinking the answer is going to be in someone else’s freebie out there or something like that. 

Invest in one system or decide on your own one system, and keep doing it over and over again. That is honestly; I mean, that could take years to really master that one system. And sure, someone else has probably got a system that they say works, too, etc. But you’ll never know unless you really commit to that one system. 

ANGELA:

And I think it’s kind of like if you look at top athletes, right? Or even people who are just going to the gym. Those athletes aren’t an athlete, and most of them aren’t; there’s always the rare person kind of like Michael Jordan. But most athletes are choosing one thing and they do it well, 

AMANDA:

Yeah.

ANGELA:

So they are either a basketball player, they are either a ballerina, they’re either this, but they’re not typically a ballerina and a hip hop and whatever. They’ve chosen one and they kind of do it well. And kind of like the analogy I use is like the repetitiveness with your muscle, right? If you keep doing the same thing over and over, you’re going to build the strength, and you’re going to build the endurance, you’re going to have the power behind it.

And so, I look at startups and owning your own business is the same thing. Choose the one system, choose the people to work with. Use it and do it well, and then assess and move on if you need to. But if you keep doing that repetitiveness, it will start to move you forward. 

AMANDA:

Absolutely. Yeah.

ANGELA:

So how much of this though, from the power of doing one thing comes from mindset?

AMANDA:

Oh, that’s like a good question. I personally, and it’s a little controversial, maybe, when I say this, I personally feel that 80% of my business success has been mindset work. 

ANGELA:

My friend, I say this all the time. It will be no news to those who’ve been listening. I, 100% agree. 80-90% is mindset; that other 10 to 20 is strategy.

AMANDA:

But the reason that I kind of say that all goodness is because the 10 to 20% is the 100% if you don’t have that first. So you do need that one plan, you do need to stick with it. And then, the mindset work comes in a lot of it like  believing, identity change in yourself, tweak it like there’s so much mindset work that goes in, but it doesn’t work without that 10 to 20% first. 

ANGELA:

Yup. And I know like Lisa Corduff, she is a good friend of mine and she talks a lot about growth mindset just for women, collectively, but also, for women in business. And she just says that every year you can write your New Year resolutions, right? And they do, and you ask yourself over, “Why do I keep? Why can I never nail this?” 

And the reality of it is until you start changing some of those beliefs and some of those stories and stop sabotaging things in life and in business, that cycle is just going to keep repeating. So it’s good to hear that I’m not alone here on this, Amanda, and that again, the importance of doing one thing and doing it well is again that mindset; it’s imperative.

AMANDA:

Yeah. I wouldn’t mind like even applying that one thing to mindset either way because we all have a million different mindsets that we could start going, “Oh my God, I need to fix this. I need to fix this,” that kind of mentality. And you talked about like a high performer or a sports athlete.

ANGELA:

Yup.

AMANDA:

And there was a year in my business where I went from $35,000 to $350,000 in revenue in one year. And what I focused on my one thing that year was money mindset. And my coach, at the time, said to me, an Olympic athlete; they’re not born an Olympic athlete.

ANGELA:

Exactly right.

AMANDA:

They get up at 5:00 a.m. and swim the cold lapse, day after day, and they create that success. And, I mean, I’m kind of paraphrasing the advice I got at the time, but it was like if you truly want a millionaire mindset, and you truly want to do that extraordinary, then you need to treat it like an Olympic athlete. And I absolutely did that. 

And I don’t just mean like the mentors and the wealth consciousness books; I mean, I did it all; but the deep healing; the internal healing that went with that. I literally like chased it down that year.

ANGELA:

And it has to be that healing from within in order to get what comes out, right, is so important. And I like one of the things that you said though, Amanda, is that they create their own success. There’s a lot that I find is, “Why is this happening to me? Why is this?” But I’m like, “At the end of the day, if you want it, you’re the one responsible in the driver seat in order to create the success. No one else.”

And again, by choosing the power one, and again, I also think there’s a level of not only mindset, I think, I mean, discipline comes with mindset, but I just think we attract discipline in itself is those successful business owners that I hang around, you hang around, etc. and even those ones that are far more advanced than us, is the discipline, right? It’s the repetitiveness of doing some of the same things over and over, but again, it’s that power of one. 

I know, for example, the last kind of eight months, I’ve been; I mean, when I go to America, it’s a slightly different story because I do have to eat a lot of ranch when I’m in America. But besides that, I typically, I’ve been fasting since. Like I stop eating at 6:00 and I don’t eat again; I break that fast by 10:00 or onwards. 

And for me, it’s like, it’s been hard, right? Like, especially with kids. I’ll be like, “Oh my God. They’re eating at 7 o’clock breakfast in the morning. Like, oh my God. Don’t put that in your mouth,” because it becomes a habit, right? But the discipline that I’ve seen from that has also been a knock-on effect into my business because it just been like, it just shifted some part from my brain again.

So discipline and mindset I think again is so, so important for that overall growth in getting like you said, one of the core benefits to the power of one; the results that people want, the results of winning an Olympic gold medal, the results of hitting the million dollars; whatever that looks like.

AMANDA:

Absolutely. The discipline; I mean, we just come full circle. That’s the thing to actually focus on one when you’ve got so many ideas. And actually, sometimes focusing on one thing can be damn boring, and sometimes the discipline to not kind of burn it down out of creativity or others; I mean, so many patterns. 

The discipline to actually keep our emotions out of business. And like to me, business is the biggest personal development thing; I mean, everyone says that, but it truly, truly is. And to have self-discipline in that way so that we don’t just take all that out on the business and can stick to one thing.

ANGELA:

Yup. And again, as someone who’s literally been diagnosed with ADHD, sometimes that one thing, I’m like, “This is going to be the death of me. This is going to absolutely be the death of me.” But it’s like, again if you want it bad enough, you just, you figure it out, right? Like, you just do. 

So for the power of doing one thing and doing it well, for those that are listening, I’d love for you to either come over into my Facebook group, The Australian Business Collaborative, send me a screenshot over on Instagram of what you guys have learnt from Amanda and I today. What is one thing that after listening to this, you’re like, “Shit, I’ve got all of these programs that I’m doing and I need to change things up.” 

What’s the one program that you can focus on with? So one part of your business that needs that attention and nourishing in order to get you to the next level? I would love to know. But before you guys do that, I would also equally love for Amanda, where can people learn more about you or connect with you?

AMANDA:

Absolutely. You can; let me just think. Sorry. I was just thinking, we would have set up a page for you, but I don’t have in front of me. Look, I think what it is, is amandajdaley.com/angela. Let’s say it’s that, and if it wasn’t, I’ll change it. 

ANGELA:

Yeah, yeah. That’s so really cool.

AMANDA:

That’s the best place to go, and then you can just find out about me from there. Obviously, I’m on Instagram, @amandajanedaley. Facebook, all the normal conversation platforms.

ANGELA:

Alright, fantastic. Well, it has been an absolute pleasure having you here today. But one final question, what do you know now that you wish you knew when you first started in business? 

AMANDA:

Oh my gosh. That’s a really big question. That I wish I knew that I was going to make it.

ANGELA:

Oh, good.

AMANDA:

The way I have now. 

ANGELA:

Yup. You wish you knew you can make it. And what would you say for those listeners out there? What’s one thing that they could potentially start feeling that for themselves?

AMANDA:

Yeah. I think what I mean by that is people are continually assuming they’ll fail and making decisions based on, and I definitely used to, like, “What if it doesn’t work? What if the money doesn’t come?” And knowing where my business has got to; if I knew that then, I would just not have knocked around with the different; like all the things we’ve talked about today. I just would have gone on and done it with that knowing. 

So how do you do that? I mean, you just have faith. You just believe. There’s no point really. It’s not going to work. You’ve got to be all in and believe it is. 

ANGELA:

Dude, I love it, my friend. And for those of you that are listening out there, before we sign off, just remember that my team and I will also be putting this whole transcription together at angelahenderson.com.au and we’ll have all the links for where you can find Amanda in that particular section of part of the angelahenderson.com.au. 

And as I mentioned earlier, if you did enjoy this episode, I would love for you to share it, especially over on your Instagram stories and tagging me @angelahendersonconsulting and also, Amanda. You’re just @amandajdaley d-a-l-e-y is that right for your handle?

AMANDA:

On Instagram, it’s @amandajanedaley.

ANGELA:

Jane. Ok, yup. Perfect. So yup, tag us over on Instagram because again, it’d put that smile on our dial. And for the rest of you, don’t forget to have a fabulous day, and I look forward connecting with each and every one of you, and again, next week in another amazing episode of the Business and Life Conversations Podcast. Thanks again, Amanda. I really appreciate it. Have a fab day, too.

AMANDA:

Thanks for having me.

ANGELA:

Thanks for listening to the Business and Life Conversations Podcast with Angela Henderson, Doing One Thing Well. www.angelahenderson.com.au 

Angel Henderson Consulting

I'm Ange... proud Canadian, Nutella eating lover and pink is my favorite colour with a splash of glitter. I'm a business consultant/coach who has helped hundreds of business owners get all the pieces in place to have consistent 5-figure months and multiple 6-figure years... without burning out in the process.