Why Businesses Need Social Media with Nadine Rohner – Episode 5

   

Why Businesses Need Social Media

In this episode, I am joined by Nadine Rohner and we discuss why businesses need social media. Nadine is a social media strategist ninja who helps entrepreneurs and small businesses with effective strategies and tools needed to create content to turn followers into paying customers. We talk about why social media should be part of your business strategy, the importance of knowing your clients or target audience to know the platforms dyou need to be on, how to find content specific to your audience, and how to manage all your posts in all the platforms.

 

Important links mentioned in the Show:

Website

Nadine on Instagram

 

Prefer to read why businesses need social media? Here’s the transcript:

ANGELA:

Hey there. Welcome back to the business and life conversations podcast with Angela Henderson and I’m your host Angela from Angela Henderson Consulting and I’m super thrilled that you’re tuning into today. On today’s podcast, I am excited to have Nadine Rohner on the show who’s a social media strategist ninja who is going to talk with us today about why you need social media as part of your business strategy. How to find content specific to your audience. What are the most important platforms to be on in your business and how to manage all of these posts on the different platforms. Welcome to the show Nadine.

NADINE:

Thank you for having me. Hi Angela.

ANGELA:

Angela:  Hello. Nice to have you here. I was just talking to you before the show went live, it’s so amazing to be able to connect with so many different people not only in Australia but around the world. So, I appreciate you taking time out today to be on the show. You are a ninja when it comes to this social media stuff so I’m super excited to dig in and to learn from you today.

NADINE:

Yeah. Me too. I love social media. It’s literally all I do every day.

ANGELA:

I think it’s so much that we all do but we can do it badly so that’s why I’m glad to have you onboard to give us some tips about that.

NADINE:

That’s true.

ANGELA:

We only literally just recently met obviously with the launch of my podcast. And, you applied to be a guest and after reading your application and hearing your wonderful story about how two years ago, you literally just quit your job. You sold everything. You left Switzerland to travel the world and through your travels you’ve ended up falling in love with the Island of Gods otherwise known as Bali. So, I’m desperate to hear more about this journey about you selling everything. Why did you have that urge inside you? And, where did you travel to?

NADINE:

I think I’ve always had that urge. Everyone who knows me knows I’ve always wanted to live somewhere else where it’s warm. So, I’m born in Switzerland where it’s always cold. And, I guess, some people are just born – I think you might know that as entrepreneurs and some are not and working in a corporate company and that wasn’t even nine to five, that was more like seven to seven. That was never my thing. And, I started my studies pretty late and when I finished my studies and I was working, I was like, no, I need a break. So, travelling first to Bali and then to Australia and then I went back to Bali and then I went on to Thailand and then I was back to Bali and then I was thinking, well I might as well just stay here for a while. And, I started doing some beautiful pictures and I didn’t have anything to do. I still had money saved so I was like, I will just start growing my Instagram account and start a blog for people who come to Bali and that grew really fast and people actually approached me and said, can you help me with my social media? And, that’s actually where the idea came up. Even though I worked in social media before, I never really thought that I could do it myself. But in that journey, everything, kind of, came together and I ended up staying here because every time my friends message me, Oh, it’s so cold in Switzerland, I felt like, why should I go back?

ANGELA:

Something we were just talking about recently because you had said that. I’m heading over to Bali in a couple of weeks but you had said that you went to Switzerland in winter this year and it was so cold that you actually had to say to your family, I have to leave. I will see you in summer. I can totally relate to because in Canada, I miss being around family but the minus 40 degrees is something that I just don’t know I’m made for anymore. I mean, my kids literally, my husband, gosh forbid him but anyways, will walk out with no shoes and they’ll just walk [over talk] in Australia.  In Canada, it’s like a marathon. You have to almost prep an hour just to get you out of the door especially if you have kids. You’ve got to layer them up. Get them to the bathroom. Then someone’s got to go again to the bathroom. You’ve got to un-layer them. You’ve got to get your cars warm. So, I can appreciate 100 percent, you know, what you’re talking about, about how cold it is over there.

NADINE:

I think that’s even more cold but like, for me, I was travelling through the U.S and I was in Hawaii for quite a while and I felt like, I’ll just go and say hello and I was there and I don’t have any winter clothes. It was supposed to be spring and I was like, no guys, I’m out of here. I’ll be back in summer.

ANGELA:

And, it’s not like you want to go buy winter clothes either because they won’t get used again. Half the time in Bali, we’re just wearing bathers and you’re in the pool or the beach sometimes.

NADINE:

That’s exactly how it is. Yes.

ANGELA:

Now listen, I could talk about travel all day long. It’s something that’s super passionate. Like I said, in fact I’m heading to Bali in less than two weeks. However, my listeners are probably not going to want to hear us talking about travel all day as much as I would love to. So, I want to dig into your social media ninja skills. So, let’s get started. Again, obviously I did some research of all the people that are coming onto the podcast but correct me if I’m wrong but you focus on providing businesses and entrepreneurs with the most effective strategies and tools needed to create magical content so they don’t just get followers but they turn them into paying customers. Am I right when I say that?

NADINE:

Yeah. Exactly. So, I help mostly small businesses or entrepreneurs because I feel like they’re lacking a strategy and that’s the thing they can’t afford. Whereas a big business, they can hire a whole team of social media strategists and managers. And, in small businesses, they usually do it themselves which is fine but what’s really important is that they have a strategy to begin with because otherwise they’re just all over the place but nowhere where they should be and they just put out content there but they don’t really know why and what’s their goal. So, what I do is help them either through coaching or I manage their accounts for them for those who have a little bigger budget. That’s the main help I do.

ANGELA:

I would agree with you. I too do one to one coaching currently with 30 different clients and when I start with them, you can just see almost the overwhelm that they have with going, do I need to be on this platform? Do I do this? And, I feel when I first get a hold of them before we do anything about content or social is that they’re just putting stuff up. So, they’ve ticked a box, yes, but they’re not necessarily writing for their ideal client or they don’t have a call to action at the bottom of whatever it is that they’re sharing with their audience. And, so yes, they’re ticking the boxes but like you said, there’s no momentum and growth in their business. Would you agree with that?

NADINE:

Exactly. It’s exactly what you say. They’re ticking the boxes but then they say, I put so many posts out there but your target audience is not even on that platform so no-one really is interested in your content and it takes so much of your time. And then, when I show them that you can actually save so much time by having a strategy and knowing that you’re only active on those platforms you need to be, it becomes way more easy for them and takes the overwhelm away a bit. Because social media is definitely overwhelming. It can be for me as well. I mean, you can get down that rabbit hole even on Facebook, you scroll a bit and then suddenly it’s like, oh two hours have past.

ANGELA:

Absolutely. And, like it’s the one thing I do. I learnt a mechanism from Kerry Wilkinson over in the U.S and I have a power hour every day where I literally shut off everything and then I power through one particular thing I need to do in order to have momentum in my business. Because if not, I can even just go, I need to go on Facebook to get someone’s name to email and the next thing you know, there’s eight messages and I’m checking those messages and then I’m like, oh my gosh, I’ve just wasted 45 minutes.

NADINE:

I know.

ANGELA:

I relate it to, I don’t know if you’ve ever been to Vegas before. But each hotel in Vegas has a different type of carpet in their hotels and they’ve actually worked with psychologists around this. And, so the carpet normally you would have a pattern. So, you’re like, this pattern will get me to the door but they specifically don’t have patterns because they want to confuse you to keep you within the casinos. So, again, I kind of feel Facebook is like the casinos I would go to in Vegas and eight hours later, I’d still be at the bar having a drink going, oh my gosh, what’s happened? And, I kind of, feel like Facebooks the same. I just get sucked in and then 40 minutes go by, an hours goes by and I’m less productive.

NADINE:

So true.

ANGELA:

So now, as we talked about just briefly there, social media’s changing all the time. I just came back from San Diego at Social Media Marketing World and it’s very evident. Like, I knew it already but when you go to Social Media Marketing World, it’s like, oh my gosh, like it’s really changing. And, I feel just when I have one thing figured out, five minutes later, there’s something else I need to figure out. So, for people starting out in business or just in running their business in general, I’m curious to know your thoughts, do businesses really need social media as part of their business strategy or do you think there are some businesses that don’t need it? What are your thoughts?

NADINE:

A few years ago, we asked businesses do you really need a website? And, today you wouldn’t ask any person do you need a website and the same thing is with social media. The first thing everyone does is checking their social media and that’s not just me. If you see a business and you see they have Facebook page, you quickly scroll through and you see the last post was like a year ago, you get that feeling that something is weird. When you see they do so many posts and it looks really good, you’re like, that’s a professional business especially if you’re a small business, then it feels even better because people know they put all that hard work in. So, for me it’s a no brainer. Yes, it is definitely important to have social media.

ANGELA:

Absolutely. And, I think, I don’t know about you but I’ve never worked with a business yet – like, some business will come to me and be like, my ideal clients not on Facebook and I’m like, really? Like, I know one person and that’s my husband who isn’t on Facebook and he uses my Facebook to then stalk his friends. But literally I wouldn’t be able to name anyone else that doesn’t have some type of social media platform. Even my dad’s on it. You know, my grandma who is like, 80 something, we made her an account so we could stay in contact. You know, so I almost feel like sometimes that’s an excuse that I think businesses use. They’re so overwhelmed that that’s what they say. Would you agree?

NADINE:

Totally. Definitely every person is on Facebook and definitely it’s an excuse because they just don’t know so it’s easier to say my target audience is not on Facebook or is not there but then you ask, did you really do the research? Did you ask your target audience? Or did you do an in-depth research? Oh, no. I just assumed.

ANGELA:

I think everyone’s on something which I guess can, kind of, lead into my next question that I’m curious to know as the social media strategist ninja. You know, we’ve identified that businesses should have a social media presence some way, some how and part of their overall strategy, then what social media platforms do you suggest for businesses who are business to business or B2B versus those who are business to consumer B2C? What would you recommend?

NADINE:

I would recommend definitely for business to business it’s harder but I would still say everyone is on Facebook so I would always say Facebook because with Facebook marketing even though it gets harder and harder, it’s still the one thing that you can reach people the best. Whereas when it comes to B2C, you really have to do an in depth research before you go jump on any platforms because some people might have their target audience on Instagram and some have them on Twitter and some have them on Pinterest. Definitely would say be on Facebook as well because that’s the one platform I would say you cannot just skip.

ANGELA:

Yep. And, would you also feel that like, it’s better to be on two or three platforms and do those really, really well than to be on – like for example with my first business, Finlee and Me, I only ever did Facebook and Instagram. With Angela Henderson Consulting, I do Facebook, Instagram and LinkedIn. But I’m not on Twitter. I’m not on Snapchat. I don’t feel my audience is there. Whereas if I was maybe a YouTuber and I was 20, Snapchat and even YouTube is where I need to be but at this moment I don’t feel that those platforms are right. So, would you agree or disagree that you just choose a couple and do them really well? Or what would you suggest?

NADINE:

Definitely. Actually, like you said, I start with my clients with two platforms at a time because also even though you can reproduce content, it’s still a lot of work and then it just gets to that point where it’s overwhelming again. So, I do start with two platforms usually if they are already a bit more experienced and I see that a third one would be accurate, I add a third one. But I do start with two platforms and then we take if from there and see how it works. Some might just stay with those two platforms because if it’s working for them, we don’t have to add an extra workload for it and usually for my clients because I usually work with female entrepreneurs it’s usually Facebook and Instagram or Pinterest.

ANGELA:

And, again Pinterest is an interesting one. Again, it depends I think, location based. Australians, for example, aren’t as Pinterest heavy whereas in America it’s like second nature over there.

NADINE:

Definitely.

ANGELA:

Don’t get me wrong, I think there are some Australian markets that do well for Pinterest but it’s not normally one of our top ones that we consider based on geographic location and I guess, culture. What are your thoughts?

NADINE:

Definitely. Most of my clients are either U.S based or in Switzerland. And, the one in Switzerland, I don’t even have to bother about Pinterest because half the population doesn’t even know what it is. The U.S, they know it exists but sometimes are a bit hesitant whether they should be on or not. The minute I put them on, it takes usually three to six months till it grows but after that, they can see so much change. And, actually for my travel blog even I get 98 percent from Pinterest from the one side traffic.

ANGELA:

Absolutely. So again, it goes back to really knowing your ideal client. What is your niche market and where they’re sitting?

NADINE:

Exactly. Yeah. That’s why I say have a strategy because otherwise you’re just all over.

ANGELA:

It’s like, again I’m not a huge fan of guns but for the purpose of an analogy, it’s like you know, you’re just firing anywhere. There’s no consistent, you know what I mean, direction, right? It’s just kind of an open ended thing. How do businesses though whether not your B2B or whether not your B2C, how do they find specific content for their audience? What tips do you have for that?

NADINE:

Well, it’s harder to find content than just to create content. I mean you can find content. You can find videos. You can find pictures. There are free platforms to get those but it’s just not as authentic. So, what I would suggest that you create your own content and you usually do that in batch working. So, once a month you create the content you’ll need for the whole month and then you plan it out for the whole month. If I do the social media management for a client, I’ll tell them I need this kind of picture or this kind of video and one day you’ll send it to me and then we have content for one month. So, what I’ll do is I create categories. Stuff that we want to put out to the target audience and so they have to create specific pictures or videos for those categories. And, what’s funny and interesting is, once they know that they have to create a certain content for a specific category, they get so creative. Whereas in the beginning, they didn’t really know what to do and they said, I don’t have stuff and I say, do you have stuff for this category? And, then suddenly I get messages all the time, I found a new video. You just need some guidelines and then you are suddenly more creative. If it’s just not a blank paper.

ANGELA:

I also think that it’s interesting because sometimes I think people get in this head space that they only have to be doing a running content that’s about their business. For example, my first business was Finlee and Me where we focus on creating childhood memories through play, love and travel and obviously we sell 1400 different baby products. So, I would write articles like, top 10 wooden toys. Top 10 this. And, then one day I was like, our readers have to be getting sick and tired of hearing about wooden toys and then I realised that my ideal client obviously, if I really know who they are, I can hone into. Do you know what I mean? They like other things too. So, just because you’re a mum doesn’t mean that you just like wooden toys, you can also like humour and this and the other. And, once I realised that, those categories that you talked about, were a lot easier to fill with really fun and engaging content that kept my audience wanting to be part of the community.

NADINE:

Exactly. The fun thing is I always do is fun fact Friday or something like that because the biggest struggle my clients have is like, I don’t know what to put on Instagram stories for example. I don’t have any videos. I don’t have anything that’s related to my business. And, I just say, just film your office. Do you have a dog or are you at home? Do you have kids at home? These are things that make your brand a bit more human and you connect with your audience way better. So, maybe give them a fun fact about you like, for example, I always put a teaspoon of coconut oil in my coffee. Stuff like that is already something you put on social media and you connect with your target audience way better than if you just do really business style.

ANGELA:

And, I agree because I think there is a shift and there’s a façade with social media that you have to be this person, right? People who are in my Australian business collaborative Facebook group – if people saw me now, I’m in a hoody. I’m in my sweat pants. I’m in purple fuzzy socks, you know, because it’s cold here in Australia at the moment, believe it or not. You get what you get, right? But Facebook, everything can be quite polished sometimes so I think there’s an element of disconnect and people not being able to connect with their people but I do think that the pendulum is shifting and that in a time where social media fills so much, there’s actually a lot of voids that it fills and I feel that the more human that you can be, you build a better connection. A better trust. Authority. All of that which ultimately helps your business in the long run.

NADINE:

Definitely. And, as an example, I also do have my Instagram account and kind of work as a little bit as a blogger and influencer and once I’ve started sharing more behind the scene stuff and showing them look, yes, I am in Bali and in your picture, you might see this perfect world, but what happens actually is I’m mostly eight/ten hours a day in front of my computer working. It’s not all the time like that. And, once I did start sharing more of that part, people messaged me and they were like, I’m so glad you shared that with me and those people I can turn into clients because they’re my ideal client. I want to work with them. And, the same goes for your business, once you share a bit more personal stuff, you connect with those people who like you as a person. And, then when you work together, it’s way easier. So, yeah, I do think it’s a shift.  I think it’s a positive one especially for everyone who doesn’t have that ideal blogger life which I honestly think no-one does.

ANGELA:

And, I think the more real you are, like, on Instagram I’ve got about 20,000 fans on my Finlee and Me account and the posts that do the best literally are when I take a photo of my laundry pile. I took a photo this one time of me, it was just like my shopping cart or shopping trolley and I had a picture and it was like an aisle that was empty. And, it was like, sucked in to my husband. He’s at home thinking I’m only doing a quick shopping run without any kids. Do you guys hear that sweet silence? I’m going to be like, two hours. I’m walking up and down every aisle. And, people are like, oh my gosh, I do the same thing. So again, it’s that relatable content that people are like, you’re not just this other person that’s better than someone else or whatever they think, you know? I also think that there’s some boundaries around that though.

NADINE:

Over share.

ANGELA:

I wouldn’t necessarily be over sharing me doing Tequila shots at a bar. I don’t think that’s appropriate. There are some bloggers who will remain anonymous but are taking a picture of them taking a poo on the toilet.

Nadine: Not what you want to see.

ANGELA:

Again, not what I want to see. You can still be relatable and humble and human but without going overboard. So, I always say to people, let’s just reconsider our boundaries here.

NADINE:

Boundaries. Let’s just keep it professional. Even though it’s my personal account, I still try to keep it professional because you do want to connect with your clients. If it wasn’t on social media, they wouldn’t share that stuff in reality with them either so why would you on social media?

ANGELA:

I totally agree. Now, we talk about having even just two platforms. Two platforms can be still very overwhelming for people. So, what do you suggest or what are you seeing how businesses manage to do all these posts? Is there a particular tool that you use? Do you believe in outsourcing? Is it a combination?

NADINE:

It’s definitely a combination. So, what I suggest is having a content calendar so you write down what’s your goal and then what kind of content that you want to share on each day and then you put it into a scheduling tool. So, it’s important that if you do it on Facebook, don’t put it into a tool. Schedule it on Facebook. Facebook doesn’t like when you use a scheduling tool. Whereas on Instagram, you can use scheduling tools. Since January, finally you can automatic posting on Instagram. So, that’s great.

ANGELA:

And, what tool is that, that you recommend for the Instagram where it will automatically post?

NADINE:

I work with Planoly or Later. They’re for free as well and I have really great success with those tools. And, it just gives you so much more head space because even though I am active every day on my Instagram account sometimes at the certain time where I should post because it’s my ideal posting time, I might be on a call and I don’t have time and then you go for dinner and you forget about it. But if you do it in the beginning of the month and you plan out the whole month and even if you just plan out one week at a time, it gives you the space, the whole week knowing that you’ve already planned those posts ahead. So, I do think just plan your content ahead a month at a time so you know this is the content I’m going to share and then use the tool to schedule the exact post either on Instagram or on Facebook.

ANGELA:

So, just a recap because I know some people can get confused there. I agree with you. Facebook doesn’t like external tools being utilised because it takes away from their credibility and their authority. That’s why they’re going after people like Netflix and YouTube by creating Facebook Watch and a variety of other episodic type shows. So, for Facebook, if you are going to schedule your posts, make sure that you’re actually scheduling via your Facebook page in your Facebook scheduler because again, you will get rewarded a lot better from, I guess, an algorithm point of view. But if you are on Instagram, again, the two tools that you recommended are free. Do you want to say them again? Later and Planoly.

NADINE:

Exactly. Later and Planoly.  And, what I still do recommend, you have to be active on the platform. So, you cannot just schedule all your posts and then never show up in the app again because what Instagram likes is that the more that you use it, the more the algorithm rewards you. So, what I usually do is, I’ll be active half an hour before the post goes out or half an hour later just to show the app that I’m actually using it. And, if you’re just scheduling it, your reach will lower and lower each time. So, even if you do that, it just saves you time but still you have to be active.

ANGELA:

I still think you have to be active for the point of just getting seen but I also think that being active just to be again, that human connection with responding to people’s comments. Liking people’s things.  If you’re a mum who might be suffering post-natal depression and you leave a comment just to get that comment, it could brighten someone’s day. So, I do think again, being a responsible business owner, is you try and respond to as many things as you can. Even if it’s not a comment, just like everything. But it’s also a good branding thing because every time you like something, they’re going to get a notification that says, Angela Henderson Consulting has liked your whatever. So, you’re leaving a memory. I think there’s a few things there also.

NADINE:

Definitely.

ANGELA:

Social media, let’s be honest, there can be times when all hell breaks loose, really. There can be social media crisis that happens for whatever reason. I’d love to know what your one big tip is if you have a social media crisis, what can people do?

NADINE:

Do answer quickly. If you are a business owner and you’re not constantly on social media then hire a social media manager who always watches it. So, if you monitor your stuff and you see that somethings going down, you need to have an answer ready right away because otherwise all hell will break out. So, whenever I worked for bigger companies, we always had like a crisis plan but if you’re a smaller company, just make sure that you’re constantly answering the comments. It depends on what crisis it is. Just be honest and make sure that you have a plan ready or an answer straight away.

ANGELA:

Perfect. And, I like that. I also think that, you know, there is something to be said, for example, I put this post up about having your kids take a mental health day. That’s a whole other podcast but I think that it’s important for kids and their overall emotional well-being. And, as adults we take days off and I reckon I had a huge divide on this post. Thousands and thousands of hits to the website but the divide was, well no, I don’t agree with having your kids take a mental health day, they need to be resilient. And, it all breaks out. But again, if you’re quick and you don’t have to agree with these people but you still need to put it forward. And, I don’t delete the comments, I still leave them there because I don’t want this perfect world where you must agree with Angela. But I still think again, like you said, you have to act quickly. You’ve got to act fairly. Obviously, if someone’s swearing or being like that, I just ban and delete.  But for the most part, I still think there is something good to be said. It’s kind of like that saying, all PR is good PR. Good or bad. It’s just how you manage it.

NADINE:

True. I had a client the other day who had a bad comment on her Facebook page and because of the time zone, she’s based in Switzerland, I didn’t see it.  And, the next day I saw it and I messaged her and I was like, we have this comment, what can I write?  And, she’s like, oh yeah, I saw it. I will have to think about it. And, it’s like, no, it’s already too late now. Like 12 hours later. You have to react quickly.  Even if you just acknowledge that the comment is there and say, thanks for your opinion or whatever if it’s not like you said, swearing. So, then you show that you actually are online and acknowledge other people’s opinion as well.

ANGELA:

I totally agree with you on that one because the longer you waited, it’s like ripping off a band aid. You know, just rip it off. If people are looking at hiring a social media strategist to manage their accounts or just to help with build a strategy and they manage it on their own, what should they be looking for?

NADINE:

Well it depends on what they want. If they need someone who’s just doing the posting, just make sure that they are in the same time zone as your target audience. Might be not where you are. For example, my target audience is based in the U.S not in Bali so I would hire someone who is there because I want someone who’s answering the comments and is liking and engaging. Otherwise if you just do the strategies, I would just hire someone or work with someone you like and you see that has worked already with people that have same businesses as you are.

ANGELA:

Fair enough. And, I think it’s a good thing because like you said, if you’re in different time zones, things are going to get missed. Comments are going to get missed etcetera. And, then it also can mess with the algorithm if you’re waiting too long. So, I really like that suggestion about hiring someone within the time zone that your ideal clients are in. And, what’s the biggest mistake businesses need to avoid when it comes to social media?

NADINE:

It’s always the same thing when they don’t answer comments or are not active enough on the platform. They get a message and they don’t reply or they reply two hours later. Social media is like really, really quick. Within seconds. When you get a comment, like literally seconds later, you answer. When you get a message, within the hour, you message because that’s what people expect. That’s what you would expect too. If it takes you three days to answer a message on Facebook, the potential client is definitely gone. So, that’s what I think what most business owners underestimate. You like, have to be on there all the time checking if you have messages. If you have comments. And, if you don’t have the time for it, then definitely hire a social media manager who can do that for you.

ANGELA:

And, would you say in conjunction with what you’ve just said there, that one of the biggest mistakes people make even from being on there and answering stuff is just not having a strategy?

NADINE:

Yeah. Definitely. That’s the biggest mistake that I see people not having a strategy. And, then I see they are on platforms and they put so much content out there but no one sees it. Or they don’t know how the platform works. How is the algorithm on Instagram working? If you don’t know that then it’s quite hard when you post every day and you don’t see results. And, then I tell my clients, look, you have to do this and you have to make sure you do this and then the engagement slowly goes up and then they’re happy but before they put so much work into it and it didn’t work. So, I think the strategy and knowing how the platforms work. What’s each algorithm?

ANGELA:

Yeah. Is important to be on top of that especially when it’s changing all the time.

NADINE:

All the time.

ANGELA:

Wow! Well for those who are new to the social media world and the content world, there are some golden nuggets here today which is brilliant. Now, but before we wrap up, I always like to throw a question at the end because I think it’s important we get to know you, do you know what I mean? For who you are and not just the social media strategist ninja. So, what’s one thing people don’t know about you that you would share with us today? Again, keeping within the professional boundaries of course.

NADINE:

I think that most people don’t know that I’m really not a morning person. It’s hard for me in the morning even though I try and start my day early, my boyfriend literally has to kick me out of bed every morning.

ANGELA:

He’s like, come on, it’s time to rock and roll and you’re like, one more minute.

NADINE:

The day is starting.

ANGELA:

So, you’re not a morning person. All right.

NADINE:

No, I’m not.

ANGELA:

Good to know. Now listen, if our listeners want to know more about you or access your social media services or to get strategy or anything like that, can you tell us a little bit about where they can find you?

NADINE:

Yeah. They can go on my website. It’s Nadinerohner.com. If they don’t get that then it’s easier to go to Instagram and it’s blonde_seashell. That’s where I have all the links and that’s where they can follow my journey on Bali as well if they are interested in that.

ANGELA:

Well listen, I’m all about (32:03) Bali and I’m dying to get back there. This will be our sixth time in Bali. I love Bali. I may have stopped at your Instagram page and I love all the beautiful images that you have. They’re very colourful which is something Bali is quite known for if people don’t know. There’s so many colours and textures and the food. Everything is very vibrant. It’s a beautiful country.

NADINE:

It is. Totally.

ANGELA:

Thanks so much. I know you’re a super busy woman so thank you so much for being on the show today.

NADINE:

Thank you so much for having me.

ANGELA:

Have an amazing day everyone no matter where you are in the world and I look forward to sharing with you episode number six where we’re going to be talking about all things messenger chat box with my messenger chat box specialist Mary Catherine Johnson from the United States. So, for those especially in Australia where we are a bit behind on messenger chat box, you’re not going to want to miss this episode because it is going to be filled with goodness. All right everyone, have an awesome day. This is Angela from Angela Henderson Consulting. Bye.

Thanks for listening to the ‘Business and Life Conversations’ podcast with Angela Henderson Why Businesses Need Social Media, www.angelahenderson.com.au

Angel Henderson Consulting

​​Founder of the highly successful online store Finlee and Me, Angela taps into the decade's worth of knowledge of how to grow a thriving enterprise and pours it into her business consulting clients. As a business consultant, she partners with start up and small businesses to grow their brands through hands on support, ensuring foundations are laid in order to leverage growth. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistence sales, steady growth and over all dedication. Angela has been featured in the media including Talking Lifestyle with Ed Phillips and David Koch, Inside Small Business and on numerous Australia and International podcasts.

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