HAYLEY’S SUCCESS STORY
From Burnout to Balance: How Hayley Rebuilt Her Business and Reclaimed Her Freedom
Key results
š„ Monthly income hitting record highs
š„ Team expanded with key hires, including an online business manager.
š¼ Shifted from one-on-one services to scalable offeringsāpaving the way for sustainable growth.
š§āāļø Achieved better mental healthāreduced anxiety and more space for self-care.
š Developed efficient systems, streamlining business operations and saving time.
From Stuck to Scaling with Confidence
Hayley was on the verge of burnout, juggling every aspect of her business herself ā bookkeeping, policy writing, marketing, and high-level client work. Despite growing demand, she felt overwhelmed and stuck in reactive mode, with no structure, no website, and no systems to support scaling. The pressure was mounting, and without a clear direction, her health and business were taking a hit.
She knew her business had potential, but the grind wasnāt sustainable. Hayley needed guidance, strategy, and a way to regain controlāboth in her business and personal life.
The Turning Point
Hayley hit a breaking point when she realised she couldnāt do it all alone. She wanted to grow, but the constant grind was unsustainable. The tipping point came when she decided to invest in support. This began with a credit card swipe to build her websiteāa scary but necessary move.
Through a recommendation from a friend, Hayley connected with Ange. She signed up for a discovery call and immediately resonated with Angeās real-talk approach, no-nonsense feedback, and emphasis on building systems for long-term growth. Angeās promise to build a sustainable business while still living a fulfilling life sealed the deal.
Solution: How We Made It Happen
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Personalised Coaching and Accountability
Hayley received tailored coaching, with Ange providing structured guidance to tackle her unique business challenges. Regular check-ins, goal setting, and accountability kept Hayley focused and on track throughout the journey.
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System Setup and SOPs
Ange helped Hayley put proper systems and standard operating procedures (SOPs) in place, so tasks didnāt bottleneck around her. With these processes running smoothly, Hayley could step back from the daily grind.
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Expanding the Team and Learning to Delegate
Hayley struggled with doing everything herself, but with Angeās support, she hired key rolesāincluding an online business manager. Ange also tapped into her network to connect Hayley with trusted contractors for tech and marketing tasks, ensuring her team had everything they needed to thrive.
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Shifting to Scalable Offers and Recurring Income
Together, Hayley and Ange crafted scalable offers, moving beyond one-on-one client work. They designed retainer packages, ensuring predictable revenue that gave Hayley peace of mind and more time freedom.
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Mindset Shifts for Sustainable Growth
Angeās mindset coaching helped Hayley push past imposter syndrome and limiting beliefs. With this shift, Hayley gained the confidence to charge what she was worth and realised she didnāt need to sacrifice her well-being for growth.
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Marketing Strategy and Visibility Push
With Angeās guidance, Hayley built a solid marketing strategy, including launching a website and leveraging Facebook ads. This allowed her to step into the spotlight and attract the right clients consistently.
Results: Where Hayley Is Now
š„ Record Revenue Month in April 2024
Hayley smashed her revenue goals with her highest month yet, showing just how far her business has come.
š„ A Thriving Team That Runs the Show
Hayley expanded from a one-woman show to a business with key team members, including an online business manager. SOPs and streamlined processes mean the day-to-day runs smoothlyāeven without her constant involvement.
š¼ Scalable Offers and Predictable Income
The introduction of retainer packages and scalable offers eliminated the income rollercoaster. Hayley now enjoys consistent revenue and financial stability.
š§ Healthier Mindset and Greater Confidence
Angeās coaching helped Hayley overcome mindset barriers like imposter syndrome and money blocks, empowering her to fully own her CEO role.
š Successful Marketing and Increased Visibility
With a website revamp and well-targeted Facebook ads, Hayleyās business is more visible than everāattracting new clients and generating referrals consistently.
š“ Work-Life Balance Achieved
Thanks to her new structure and systems, Hayley finally takes regular time off without stress. Her business supports her life, not the other way around.
Ready to Create Your Own Success Story?
Hayley transformed her business, overcame burnout, and built a life she lovesāwith the right guidance, strategy, and support. If youāre ready to stop running on empty and take real action, the next step is simple.
In just 30 minutes, weāll uncover whatās holding you back and map out a clear plan to move forward. Whether itās streamlining your operations, delegating tasks, or breaking through mindset blocksāweāll help you create a business that works for you, not the other way around.
